Business Management

BUSINESS ADMINISTRATION Business Management

0212100001
DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
EQF6
BUSINESS ADMINISTRATION
2016/2017

OBBLIGATORIO
YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2014
PRIMO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS


Objectives
THE COURSE PROVIDES STUDENTS BOTH WITH THEORETICAL UNDERSTANDING OF THE MAIN MANAGERIAL PRACTICES, THAT FORM THE BASIS OF THE FUNCTIONING OF A COMPANY OR A NON-PROFIT ORGANIZATION. SPECIFIC FUNCTIONAL AREA ARE ANALYZED IN DEPTH.
THE MAIN KNOWLEDGE ACQUIRED BY THE STUDENT WILL BE:
- FINALITY OF THE BUSINESS
- MARKET OPERATION
- BALANCE SHARE CONDITIONS
- ECONOMIC-FINANCIAL PROGRAMMING
- MARKETING (CENNI)
Prerequisites
NONE
Contents
- ENTREPRENEURIAL AIMS
- BUSINESS ENVIRONMENT
- BUSINESS DEFINITION
- MARKETING MANAGEMENT
- FINANCIAL MANAGEMENT
- PRODUCTION MANAGEMENT
- ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
- FINANCIAL TECHNIQUES OF INVESTMENTS CHOICE
- PERFORMANCE EVALUATION
Teaching Methods
FRONTAL LESSONS, SEMINARS.
Verification of learning
VERIFICATION OF LEARNING WILL BE MADE WITH A FINAL EXAMINATION WITHOUT INTERMEDIATE TESTS. FINAL EVALUATION WILL BE ON A SCALE OF THIRTY. FINAL EXAMINATION WILL BE IN ARTICULATED TWO TEST, A WRITTEN AND A COLLOQUY. THE WRITTEN TEST WILL BE FOCUSED ON THE DETECTION OF THEORETICAL KNOWLEDGE AND APPLICATION CONCERNIG ENTERPRISE'S MANAGEMENT. THE COLLOQUY WILL BE FOCUSED ON CHECKING IN DEPTH THEORY KNOWLEDGE AND APPLICATIONS RELATING TO THE MANAGEMENT OF THE COMPANY.
Texts
WILSON, R.M.S.,GILLIGAN, C., STRATEGIC MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL, ELSEVIER, 2005
OR
SCIARELLI S., LA GESTIONE DELL'IMPRESA TRA TEORIA E PRATICA AZIENDALE, CEDAM, 2014
OR
S.BARILE, G. SANCETTA, M. SAVIANO, MANAGEMENT, GIAPPICHELLI 2015
OR
D. BAGLIERI, G.B. DAGNINO. R. FARACI, ECONOMIA E GESTIONE DELLE IMPRESE. CAPACITÀ, PROCESSI, COMPETITIVITÀ, ISEDI, TORINO 2013.
OR
F. FONTANA, M. CAROLI, ECONOMIA E GESTIONE DELLE IMPRESE, MCGRAW-HILL, 2013.
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