BUSINESS ADMINISTRATION | LABORATORIO DI ANALISI DI MERCATO

cod. 0212100022

LABORATORIO DI ANALISI DI MERCATO

	0212100022
	DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
	EQF6
	BUSINESS ADMINISTRATION
	2016/2017

PERCORSO COMUNE Cohort 2014/2015

	YEAR OF COURSE 3
	YEAR OF DIDACTIC SYSTEM 2014
	SECONDO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-S/03	5	30	LESSONS	COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS

	Objectives
	KNOWLEDGE AND UNDERSTANDING THE STUDENTS ARE EXPECTED TO MASTER THE MAIN STATISTICAL TOOLS FOR MARKET ANALYSIS AS A WELL AS A BASIC KNOWLEDGE OF THE LANGUAGE R. APPLYING KNOWLEDGE AND UNDERSTANDING THE STUDENTS ARE EXPECTED TO BE ABLE TO IMPLEMENT IN R LANGUAGE THE MAIN DATA ANALYSIS TECHNIQUES COMMONLY USED FOR MARKET ANALYSIS. COMMUNICATION SKILLS ABILITY TO PRESENT TO A NON-TECHNICAL AUDIENCE THE RESULTS OBTAINED FROM THE APPLICATION OF STATISTICAL MODELS AND TECHNIQUES FOR MARKET ANALYSIS. MAKING JUDGEMENTS GIVEN A SPECIFIC EMPIRICAL PROBLEM, THE STUDENTS ARE EXPECTED TO BE ABLE TO CHOOSE THE MOST APPROPRIATE STATISTICAL TOOLS FOR ANALYZING THE PROBLEM AND TO PROVIDE A MEANINGFUL ECONOMIC INTERPRETATION FOR THE RESULTS OF THE ANALYSIS. LEARNING SKILLS ABILITY TO SUCCESSFULLY PERFORM ADVANCED STUDIES IN THE FIELD OF MARKET ANALYSIS WITHIN LAUREA MAGISTRALE O 1ST LEVEL MASTER COURSES.

KNOWLEDGE AND UNDERSTANDING
THE STUDENTS ARE EXPECTED TO MASTER THE MAIN STATISTICAL TOOLS FOR MARKET ANALYSIS AS A WELL AS A BASIC KNOWLEDGE OF THE LANGUAGE R.

APPLYING KNOWLEDGE AND UNDERSTANDING
THE STUDENTS ARE EXPECTED TO BE ABLE TO IMPLEMENT IN R LANGUAGE THE MAIN DATA ANALYSIS TECHNIQUES COMMONLY USED FOR MARKET ANALYSIS.

COMMUNICATION SKILLS
ABILITY TO PRESENT TO A NON-TECHNICAL AUDIENCE THE RESULTS OBTAINED FROM THE APPLICATION OF STATISTICAL MODELS AND TECHNIQUES FOR MARKET ANALYSIS.

MAKING JUDGEMENTS
GIVEN A SPECIFIC EMPIRICAL PROBLEM, THE STUDENTS ARE EXPECTED TO BE ABLE TO CHOOSE THE MOST APPROPRIATE STATISTICAL TOOLS FOR ANALYZING THE PROBLEM AND TO PROVIDE A MEANINGFUL ECONOMIC INTERPRETATION FOR THE RESULTS OF THE ANALYSIS.

LEARNING SKILLS
ABILITY TO SUCCESSFULLY PERFORM ADVANCED STUDIES IN THE FIELD OF MARKET ANALYSIS WITHIN LAUREA MAGISTRALE O 1ST LEVEL MASTER COURSES.

	Prerequisites
	IT IS EXPECTED THAT STUDENTS ATTENDING THE COURSE HAVE A BASIC KNOWLEDGE OF PROBABILITY AND STATISTICAL INFERENCE.

	Contents
	INTRODUCTION TO THE R LANGUAGE: MAIN OBJECTS, DATA FRAMES, FUNCTIONS. DATA ANALYSIS IN R: DESCRIPTIVE ANALYSES, RELATIONSHIPS BETWEEN CONTINUOUS VARIABLES, COMPARING GROUPS, LINEAR MODELS FOR ANALYZING CAUSAL RELATIONSHIPS. MARKETING APPLICATIONS.

	Teaching Methods
	LECTURES

	Verification of learning
	ORAL EXAM FOLLOWING WITH DEFENSE OF A PROJECT WORK BASED ON THE ANALYSIS OF AN EMPIRICAL CASE STUDY. IN PARTICULAR THE EXAM AIMS AT EVALUATING THE ABILITY TO CORRECTLY APPLY THE TAUGHT METHODS, THE RIGOUR AND CLARITY OF EXPRESSION.

	Texts
	CERIOLI, A., ZANI S. (2007) ANALISI DEI DATI E DATA MINING PER LE DECISIONI AZIENDALI, GIUFFRÉ EDITORE. OR, ALTERNATIVELY: CHAPMAN, C. N., MCDONNELL FEIT, E. (2015) R FOR MARKETING RESEARCH AND ANALYTICS, SPRINGER. FOR AN INTRODUCTION TO THE R LANGUAGE THE INTERESTED STUDENT MAY REFER TO: IACUS, S., MASAROTTO, G. (2013) LABORATORIO DI STATISTICA CON R (2A EDIZIONE), MC-GRAW HILL ITALIA.