FOREIGN TRADE AND INTERNATIONAL MARKETING

BUSINESS ADMINISTRATION FOREIGN TRADE AND INTERNATIONAL MARKETING

0212100035
DEPARTMENT OF ECONOMICS AND STATISTICS
EQF6
BUSINESS ADMINISTRATION
2022/2023

OBBLIGATORIO
YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2016
AUTUMN SEMESTER
CFUHOURSACTIVITY
1060LESSONS
ExamDate
TECNICA DEL COMMERCIO ESTERO E MARKETING01/02/2023 - 09:30
TECNICA DEL COMMERCIO ESTERO E MARKETING01/02/2023 - 09:30
TECNICA DEL COMMERCIO ESTERO E MARKETING15/02/2023 - 09:30
TECNICA DEL COMMERCIO ESTERO E MARKETING15/02/2023 - 09:30
Objectives
KNOWLEDGE AND UNDERSTANDING
CONTENTS DEVELOPED DURING THE COURSE WILL FOCUS ON THE ANALYSIS OF INTERNATIONAL MARKETS, ON THE DETERMINATION OF INTERNATIONALIZATION STRATEGIES (COMMERCIAL, PRODUCTIVE, FINANCIAL, ETC.), ON THE CHOICE OF INTERNATIONALIZATION METHODS AND ON THE INTERNATIONAL MARKETING MANAGEMENT PROCESS, SO AS TO ALLOW AN IN-DEPTH KNOWLEDGE OF THE MAIN TECHNICS AND THEMES OF THE PHENOMENA OF MARKETS INTERNATIONALIZATION AND GLOBALIZATION.

APPLYING KNOWLEDGE AND UNDERSTANDING
THE METHODOLOGICAL ANALYSIS OF THE MAIN PROBLEMS OF INTERNATIONALIZATION AND THE DESIGN / ORGANIZATION OF THE MOST COHERENT MANAGERIAL SOLUTIONS WILL ALLOW STUDENTS TO POSSESS AND PRACTICE TECHNIQUES AND OPERATIONAL TOOLS FOR MANAGING BOTH THE FUNDAMENTAL INTERNATIONAL MARKETING ACTIVITIES AND THE BASIC COMMERCIAL OPERATIONS WITH ABROAD (INCOTERMS, FIRST OF ALL).
Prerequisites
NONE
Contents
FOREIGN TRADE TECHNIQUE. INTERNATIONALIZATION AND GLOBALIZATION. WTO, SIMEST AND ICE, COMMERCIAL AGREEMENTS. EXPORT. DOCUMENTS FOR SALE. INCOTERMS, GUARANTEES, AUTHORIZATIONS AND PAYMENT METHODS. INTERNATIONAL MARKETING
Teaching Methods
LECTURES AND INTERACTIVE LESSONS ( SEMINARS , PROJECT WORK )
Verification of learning
ORAL INTERVIEW AND PROJECT WORK (ASSIGNMENT).
ORAL TEST HAS A LONG DURATION OF MAXIMUM 30 MINUTES ABOVE.
Texts
LECTURE NOTES AND CASE STUDIES DISCUSSED IN THE CLASSROOM.

PISANO, V. (2012), LE MODALITÀ D'ENTRATA NEI MERCATI INTERNAZIONALI. IL RUOLO DELL'INTEGRATION MANAGER NELLA GOVERNANCE D'IMPRESA, FRANCO ANGELI, MILANO.

BANNÒ, M., PISANO, V. (2017), LE STRATEGIE D’INTERNAZIONALIZZAZIONE DELLE IMPRESE FAMILIARI ITALIANE. UNA VERIFICA EMPIRICA, GIAPPICHELLI, TORINO.
More Information
ADDITIONAL MATERIALS DISTRIBUTED BY THE TEACHER DURING THE COURSE:
- POWERPOINT
- ARTICLES AND EXTRACTS FROM TEXTS WILL BE DISTRIBUTED
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