INTERNATIONAL MARKET ANALYSIS TECHNIQUES

BUSINESS ADMINISTRATION INTERNATIONAL MARKET ANALYSIS TECHNIQUES

0212100038
DEPARTMENT OF ECONOMICS AND STATISTICS
EQF6
BUSINESS ADMINISTRATION
2022/2023

YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2016
SPRING SEMESTER
CFUHOURSACTIVITY
1060LESSONS
ExamDate
TECNICHE DI ANALISI DEI MERCATI INTERNAZ09/02/2023 - 10:00
Objectives
KNOWLEDGE AND UNDERSTANDING SKILLS
THE INTERNATIONAL MARKET ANALYSIS COURSE, DIVIDED INTO TWO MODULES, AIMS TO PROVIDE TOOLS FOR THE STUDY OF INTERNATIONAL MARKETS THROUGH THE ANALYSIS OF THE MAIN CHARACTERISTICS THAT INFLUENCE THE ATTRACTIVENESS AND STABILITY OF A MARKET.

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING
THE COURSE IS ORGANIZED TO PROVIDE THE TOOLS THAT MAKE IT POSSIBLE TO STRUCTURE STATISTICAL REPORTS ON THE CHARACTERISTICS THAT INFLUENCE THE INTERNATIONAL FLOWS OF GOODS AND CAPITAL, WHICH ARE DECISIVE FOR THE STRATEGIC CHOICES OF COMPANIES. THE ANALYSIS OF CASE STUDIES AND THE APPLICATIVE ANALYSIS AIM TO PROVIDE THE SKILLS FOR THE UNDERSTANDING OF MACROECONOMIC CHARACTERISTICS THROUGH THE USE AND APPLICATION OF INDICATORS, MODELS AND TECHNIQUES, ON DATA EXTRACTED FROM THE MAIN INSTITUTIONAL DATABASES (WTO, WB, ETC).
Prerequisites
MICROECONOMICS
Contents
THE FIRST MODULE OF THE COURSE, AFTER THE RELEVANCE OF THE ANALYSIS OF INTERNATIONAL MARKETS IN THE CURRENT GLOBAL COMPETITIVE CONTEXT, WILL ADDRESS THE STUDY OF THE MAIN MACROECONOMIC VARIABLES THAT DETERMINE THE OVERALL ATTRACTIVENESS OF INTERNATIONAL MARKETS: DIFFERENCES IN POLITICAL SYSTEMS, IN THE DEGREE OF ECONOMIC, TECHNOLOGICAL, AND CULTURAL DEVELOPMENT. FURTHERMORE, AFTER ANALYZING THE POSSIBLE STRATEGIC DECISIONS OF COMPANIES IN THE CURRENT GLOBAL ECONOMIC SCENARIO AND THE METHODS OF ENTERING INTERNATIONAL MARKETS, THE MAIN DETERMINANTS OF CAPITAL FLOWS (FOREIGN DIRECT INVESTMENTS) AND GOODS (EXPORTS) WILL ALSO BE ANALYZED. THROUGH A REVIEW OF THE MAIN SELECTION METHODS OF INTERNATIONAL MARKETS.

MODULE A: INTRODUCTION TO THE COURSE; RELEVANCE OF MARKET ANALYSIS IN THE GLOBAL ECONOMIC CONTEXT: GLOBALIZATION, THE DRIVERS OF GLOBALIZATION, THE DEBATE ON GLOBALIZATION; MAIN STAGES IN THE MARKET ANALYSIS; RELEVANCE OF NATIONAL DIFFERENCES IN DETERMINING THE OVERALL ATTRACTIVENESS OF FOREIGN MARKETS (DIFFERENCES IN POLITICAL SYSTEMS, IN THE DEGREE OF ECONOMIC AND CULTURAL DEVELOPMENT); DETERMINANTS OF A COUNTRY'S ECONOMIC DEVELOPMENT: HUMAN DEVELOPMENT INDEX (HDI), FREEDOM IN THE WORLD (FIW), DOING BUSINESS INDICATORS (DBI). GLOBAL EXPANSION STRATEGIES; THE STRATEGIC CHOICES OF THE COMPANY: THE COMPANY AS A VALUE CHAIN, GLOBAL EXPANSION, PROFITABILITY AND GROWTH, LEARNING EFFECTS AND ECONOMIES OF SCALE; ENTRY STRATEGIES AND STRATEGIC EXPANSION, METHODS OF ENTRY INTO INTERNATIONAL MARKETS (EXPORTS, FDI, OUTSOURCING). THE ANALYSIS OF INTERNATIONAL FLOWS: FOREIGN DIRECT INVESTMENTS; DETERMINE THE OVERALL ATTRACTIVENESS OF A MARKET: BENEFITS (SIZE, POTENTIAL GROWTH), COSTS (CORRUPTION, INFRASTRUCTURE, LEGAL COSTS), RISKS (POLITICAL RISK; ECONOMIC RISK; LEGAL RISK), CORRUPTION PERCEPTION INDEX (CPI); FOREIGN DIRECT INVESTMENTS: DEFINITION AND EVOLUTION OF FDI, MARKET SEEKING AND LOW-COST-SEEKING, BROWNFIELD VS GREENFIELD, BENEFITS/COSTS FOR THE HOST COUNTRY AND THE HOME COUNTRY. OVERVIEW OF THE METHODS OF SELECTING INTERNATIONAL MARKETS FOR THE EXPANSION OF EXPORTS; COUNTRY-LEVEL MARKET ANALYSIS METHODS; OUTSOURCING.

THE SECOND MODULE WILL FOCUS ON THE ACQUISITION OF THE SKILLS NECESSARY FOR THE ESTIMATION OF GRAVITATIONAL MODELS AND THE ANALYSIS OF THE EFFECTS OF REGIONAL ECONOMIC INTEGRATION ON INTERNATIONAL TRADE. THROUGH THE USE OF APPROPRIATE DATABASES, WE WILL PROCEED TO ESTIMATE GRAVITATIONAL MODELS FOR INTERNATIONAL TRADE THAT CONSIDER THE IMPACT OF THE MOST RELEVANT CHARACTERISTICS OF INTERNATIONAL MARKETS ANALYZED DURING THE FIRST MODULE.
THE EFFECTS OF REGIONAL ECONOMIC INTEGRATION AND THE MAIN CONSEQUENCES RESULTING FROM THE MOST IMPORTANT INTERNATIONAL AGREEMENTS WILL ALSO BE ANALYZED

MODULE B: ANALYTICAL TOOLS FOR THE ANALYSIS OF TRADE FLOWS. INTEGRATION INDICES: INDEXES OF OPENING TO TRADE; TRADE COMPOSITION INDEXES; SECTORAL AND GEOGRAPHICAL ORIENTATION OF TRADE: INTRA-INDUSTRIAL TRADE, EXPORT GROWTH MARGINS, DIVERSIFICATION OF EXPORTS. ANALYSIS OF THE MAIN INDICES OF SPECIALIZATION AND COMPARATIVE ADVANTAGE; GRAVITATIONAL MODEL: THEORY AND ESTIMATION. REGIONAL ECONOMIC INTEGRATION: REGIONAL TRADE, DEFINITION AND LEVELS OF REGIONAL ECONOMIC INTEGRATION, MAIN INTERNATIONAL AGREEMENTS AND EFFECTS ANALYSIS.
Teaching Methods
LESSONS: PRESENTATION OF THE CONTENTS OF THE COURSE ALSO WITH THE SUPPORT OF SLIDES
EXERCISES: APPLICATIONS ALSO NUMERICAL AND CASE STUDIES.
USE OF SOFTWARES FOR DESCRIPTIVE ANALYSIS AND APPLICATIONS OF THE GRAVITY MODEL
Verification of learning
FOR STUDENTS ATTENDING THE COURSE:

MID-COURSE TEST (OPTIONAL); WRITTEN TEST: MULTIPLE CHOICE QUESTIONS, QUESTIONS WITH SHORT ANSWER MOTIVATION AND QUANTITATIVE EXERCISES. THE FINAL ASSESSMENT WILL BE EXPRESSED OUT OF THIRTY.

AT THE END OF THE COURSE STUDENTS WILL BE REQUIRED TO WRITE A STATISTICAL REPORT ON TOPICS AGREED WITH THE LECTURER. THE FINAL GRADE WILL BE EXPRESSED OUT OF THIRTY.

FINAL EXAMINATION (IF THE MID-COURSE EXAMINATION IS NOT TAKEN): WRITTEN EXAMINATION WITH MULTIPLE CHOICE QUESTIONS WITH ANSWER MOTIVATION AND QUANTITATIVE EXERCISES. THE AIM OF THE WRITTEN TEST IS TO CHECK THE LEVEL OF KNOWLEDGE AND AWARENESS OF THE TOPICS COVERED DURING THE COURSE. THE FINAL GRADE WILL BE EXPRESSED OUT OF THIRTY.

ORAL EXAM: EXPOSITION AND DISCUSSION OF THE THEORIES AND MODELS, ALSO THROUGH THE USE OF GRAPHS, WITH THE AIM OF ASCERTAINING BOTH THE LEVEL OF KNOWLEDGE AND UNDERSTANDING, OF THE TOPICS COVERED IN THE COURSE, ACHIEVED BY THE STUDENT, AND THE ABILITY TO EXPLAIN THEM USING APPROPRIATE TERMINOLOGY. THE ORAL EXAM AIMS TO ASCERTAIN THAT STUDENTS HAVE UNDERSTOOD THE DETERMINING ASPECTS IN THE ANALYSIS OF INTERNATIONAL MARKETS, THE EFFECTS THAT THESE HAVE ON POSSIBLE INTERNATIONALISATION STRATEGIES AND THE MAIN ANALYSIS TECHNIQUES. THE ORAL EXAMINATION WILL ALSO ASSESS WHETHER STUDENTS HAVE ASSIMILATED THE CONTENTS PRESENTED DURING THE SEMINAR ACTIVITIES THAT WILL BE ORGANISED DURING THE COURSE. THE FINAL GRADE WILL BE EXPRESSED OUT OF THIRTY.

FOR NON-ATTENDING STUDENTS:
EXAMINATION: WRITTEN TEST WITH MULTIPLE-CHOICE QUESTIONS WITH REASONS FOR THE ANSWER AND QUANTITATIVE EXERCISES. THE AIM OF THE WRITTEN TEST IS TO TEST THE LEVEL OF KNOWLEDGE AND AWARENESS OF THE TOPICS COVERED IN THE COURSE.

ORAL EXAM: EXPOSITION AND DISCUSSION OF THEORIES AND MODELS, ALSO USING GRAPHS. THE ORAL EXAM AIMS TO ASCERTAIN THAT STUDENTS HAVE UNDERSTOOD WHAT ARE THE DETERMINING ASPECTS IN THE ANALYSIS OF INTERNATIONAL MARKETS, THE EFFECTS THAT THESE HAVE ON POSSIBLE INTERNATIONALISATION STRATEGIES AND THE MAIN ANALYSIS TECHNIQUES. THE ORAL EXAMINATION WILL ALSO ASSESS WHETHER STUDENTS HAVE ASSIMILATED THE CONTENTS PRESENTED DURING THE SEMINAR ACTIVITIES THAT WILL BE ORGANISED DURING THE COURSE. THE FINAL GRADE WILL BE EXPRESSED OUT OF THIRTY.
Texts
HILL, CHARLES W.L. “INTERNATIONAL BUSINESS. COMPETING IN THE GLOBAL MARKETPLACE” MCGRAW HILL (2019). CHAPTERS 1,2,3,8,9,13,15,17.

SLIDE

SUPPLEMENTARY MATERIAL:
WORLD TRADE ORGANIZATION (WTO), “A PRACTICAL GUIDE TO TRADE POLICY ANALYSIS” (2012)

OECD. 2008. “HANDBOOK ON CONSTRUCTING COMPOSITE INDICATORS: METHODOLOGY AND USER GUIDE”.

CUYVERS, L. (ED.). (2012). EXPORT PROMOTION: A DECISION SUPPORT MODEL APPROACH. AFRICAN SUN MEDIA. CHAPTERS: 3, 4.

UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD)

UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD) “KEY STATISTICS AND TRENDS IN INTERNATIONAL TRADE” (2019)

UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD) “KEY STATISTICS AND TRENDS IN INTERNATIONAL TRADE – TRADE TRENDS UNDER THE COVID-19 PANDEMIC” (2020)

WORLD BANK, DOING BUSINESS REPORT 2020

UNITED NATION, WORLD DEVELOPMENT REPORT (2020)
More Information
ADDITIONAL SUPPORT MATERIAL WILL BE PROVIDED.
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