MARKETING

Economia e Management MARKETING

0212700118
DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2022/2023



YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2014
AUTUMN SEMESTER
CFUHOURSACTIVITY
1060LESSONS
ExamDate
MARKETING - SIRIANNI (MKTG)13/02/2023 - 11:00
MARKETING - SIRIANNI (MKTG)13/02/2023 - 11:00
MARKETING - SIRIANNI (MKTG)13/04/2023 - 11:00
Objectives
STUDENTS WILL GET ADEQUATE KNOWLEDGE AND UNDERSTANDING ABILITIES OF MARKETING MODELS AND MARKET INTERPRETATION ACCORDING TO AN INNOVATIVE ADVANCED APPROACH, COMING FROM THE RESEARCH ACTIVITIES OF NUMEROUS THINKING SCHOOLS AT THE INTERNATIONAL LEVEL.
STUDENTS WILL BE ABLE TO IDENTIFY AND USE ADVANCED MARKETING METHODOLOGIES, A RESULT OF THE MERGER OF TRADITIONAL MARKETING THEORIES AND NEW PARADIGMS OF MODERN MARKETING.
Prerequisites
BUSINESS MANAGEMENT
Contents
- THE CONCEPT OF MARKETING AND ITS EVOLUTION (6 HOURS)
- THE MARKET ROLE AND THE DECISION MAKING PROCESS IN COMPLEX AND UNCERTAIN CONDITIONS (6 HOURS)
- VALUE CREATION AND CUSTOMER'S BEHAVIOR (8 HOURS)
- STRATEGIC MARKETING (10 HOURS)
- MARKETING OPERATIONS (14 HOURS)
- RELATIONSHIP MARKETING (6 HOURS)
- DIGITAL MARKETING (4 HOURS)
- THE MARKETING PLAN (6 HOURS)
Teaching Methods
FRONTAL LESSONS FOR 60 HOURS (10CFU). DURING THE LESSONS THE ACTIVE PARTICIPATION OF STUDENTS WILL BE STIMULATED THROUGH SOME PRACTICAL EXAMPLES.
Verification of learning
ORAL AND/OR WRITTEN EXAME
THE EXAME WILL BE HELD WITH AN ORAL INTERVIEW AND WRITTEN TEST FOCUSED ON THE DEEPENING OF THE COURSE TOPICS AND TO THEIR UNDERSTANDING BY THE STUDENT. THE EVALUATION WILL BE IN THIRTIETHS.
THE MINIMUM (18), IS ASSIGNED TO STUDENTS WITH A FRAGMENTARY KNOWLEDGE OF THE THEORETICAL CONTENTS OF THE COURSE AND A POOR ABILITY TO CONTEXTUALIZE THEM.
THE MAXIMUM (30) IS ASSIGNED WHEN THE SA COMPLETE KNOWLEDGE OF THE THEORETICAL CONTENTS AND THE ABILITY TO OPERATE AUTONOMOUSLY IS DEMONSTRATE.
Texts
MARKETING - FRANCESCO POLESE, EVERT GUMMESSON- GIAPPICHELLI 2022
  BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2023-01-23]