BUSINESS PLANNING

Economia e Management BUSINESS PLANNING

0212700125
DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2022/2023

OBBLIGATORIO
YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2014
AUTUMN SEMESTER
CFUHOURSACTIVITY
1060LESSONS
Objectives
THE COURSE AIMS TO PROVIDE TO STUDENTS A SET OF KNOWLEDGE RELATED TO THE EFFECTIVE AND EFFICIENT MANAGEMENT OF BUSINESS PLANNING. MORE SPECIFICALLY THE COURSE AIMS TO MAKE STUDENTS WHAT IS A BUSINESS PLAN AND WHAT EVALUATIONS IT ALLOWS TO DO.
MOREOVER, STUDENTS WILL ACQUIRE THE ABILITY TO USE THE MAIN TECHNIQUES AND TOOLS USEFUL TO SETTLE THE ISSUES THAT TYPICALLY AND TRADITIONALLY ARISE IN DESIGNING AND IMPLEMENTING A BUSINESS PLAN.
THE COURSE AIMS TO MAKE STUDENTS FULLY AUTONOMOUS IN BUSINESS PLAN IMPLEMENTATION. STUDENTS ARE ABLE TO EVALUATE THE FINANCIAL AND ECONOMIC VIABILITY OF A BUSINESS IDEA. FURTHERMORE, THE COURSE OFFERS TO STUDENTS THE OPPORTUNITY TO DEVELOP AND STRENGTHEN THEIR COMMUNICATION SKILLS, PROVIDING TO THEM THE NECESSARY COMPETENCE TO JOIN DIFFERENT TYPES OF ORGANIZATIONS, IN ITALY AND ABROAD.
Prerequisites
Economia e gestione delle imprese
Contents
THE COURSE COVERS THE FOLLOWING TOPICS:
- GENERATING AND EVALUATING IDEAS (4 HOURS).
- PRESENTING INDEX AND CONTENTS OF A BUSINESS DEVELOPMENT PLAN (2 HOURS).
- ANALYSING COMPETITORS (4 HOURS).
- FORECASTING THE DEMAND (6 HOURS).
- DEFINING THE ORGANIZATION STRUCTURE (4 HOURS).
- EVALUATING VENTURE PROFITABILITY (2 HOURS).
- EVALUATING FINANCIAL VIABILITY (6 HOURS).
- EVALUATING THE MANAGEMENT TEAM (2 HOURS).
- EVALUATING THE NEW VENTURE (30 HOURS).
Teaching Methods
THE COURSE INCLUDES 60 HOURS (10 CFU) OF THEORETICAL AND PRACTICAL LESSONS.
Verification of learning
VERIFICATION OF LEARNING WILL BE MADE WITH FINAL EXAMINATION. FINAL EVALUATION WILL BE ON A SCALE OF THIRTY. FINAL EXAMINATION WILL BE ARTICULATED IN A COLLOQUY LASTING NO MORE THAN TWENTY MINUTES
Texts
B.R. BARRINGER, PREPARING EFFECTIVE BUSINESS PLANS, PEARSON, 2009

OR

BORELLO K., EXCELLENT BUSINESS PLAN, ISBN:978-88-203-6681-0
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