Economia e Management | Wine Business

cod. 0212700104

WINE BUSINESS

	0212700104
	DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS

	BUSINESS MANAGEMENT
	2015/2016

CURRICULUM AMMINISTRAZIONE, FINANZA E CONTROLLO Cohort 2014/2015

	YEAR OF COURSE 2
	YEAR OF DIDACTIC SYSTEM 2014
	PRIMO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	5	15	LESSONS	OPTIONAL SUBJECTS

	Objectives
	KNOWLEDGE AND UNDERSTANDING - THE COURSE AIMS TO PROVIDE STUDENTS WITH A USEFUL FRAMEWORK TO UNDERSTAND STRATEGIC AND OPERATIONAL ISSUES IN WINE BUSINESS AND TO INDICATE SOME POSSIBLE PATHS AND INSTRUMENTS TO MANAGE CURRENT AND FUTURE COMPETITIVE SCENARIOS. APPLYING KNOWLEDGE AND UNDERSTANDING - AT THE END OF THE COURSE, STUDENTS WILL BE ABLE TO APPLY THEIR KNOWLEDGE TO DIFFERENT TYPES OF WINE BUSINESSES, DETERMINING THE MOST ADEQUATE GOVERNANCE AND MANAGEMENT MODALITIES FOR THE SINGLE CONTEXT. MAKING JUDGEMENTS - STUDENTS WILL BE ABLE TO FORMULATE INDEPENDENTLY ANALYSES AND ASSESSMENTS ON STRATEGIC AND OPERATIONAL DECISIONS IN WINE BUSINESS. COMMUNICATION SKILLS - STUDENTS WILL BE ABLE TO COMMUNICATE EFFECTIVELY THE RESULTS OF INDIVIDUAL ACTIVITIES (ANALYSIS, REPORTING, MONITORING, ETC.) WITH EXECUTIVES, MANAGERS AND COLLEAGUES. THE EXTERNAL COMMUNICATION, HOWEVER, WILL DEAL WITH THE MAIN TOOLS OF WINE MARKETING AND COMMUNICATION (PUBLIC RELATIONS, INTERNET, ETC.). LEARNING SKILLS - STUDENTS, EMPLOYING ADEQUATE METHODOLOGIES AND TECHNIQUES, WILL BE ABLE TO DEFINE STRATEGIC AND OPERATIONAL SOLUTIONS ABOUT THE SPECIFIC PROBLEMS OF WINE BUSINESSES.

KNOWLEDGE AND UNDERSTANDING - THE COURSE AIMS TO PROVIDE STUDENTS WITH A USEFUL FRAMEWORK TO UNDERSTAND STRATEGIC AND OPERATIONAL ISSUES IN WINE BUSINESS AND TO INDICATE SOME POSSIBLE PATHS AND INSTRUMENTS TO MANAGE CURRENT AND FUTURE COMPETITIVE SCENARIOS.
APPLYING KNOWLEDGE AND UNDERSTANDING - AT THE END OF THE COURSE, STUDENTS WILL BE ABLE TO APPLY THEIR KNOWLEDGE TO DIFFERENT TYPES OF WINE BUSINESSES, DETERMINING THE MOST ADEQUATE GOVERNANCE AND MANAGEMENT MODALITIES FOR THE SINGLE CONTEXT.
MAKING JUDGEMENTS - STUDENTS WILL BE ABLE TO FORMULATE INDEPENDENTLY ANALYSES AND ASSESSMENTS ON STRATEGIC AND OPERATIONAL DECISIONS IN WINE BUSINESS.
COMMUNICATION SKILLS - STUDENTS WILL BE ABLE TO COMMUNICATE EFFECTIVELY THE RESULTS OF INDIVIDUAL ACTIVITIES (ANALYSIS, REPORTING, MONITORING, ETC.) WITH EXECUTIVES, MANAGERS AND COLLEAGUES. THE EXTERNAL COMMUNICATION, HOWEVER, WILL DEAL WITH THE MAIN TOOLS OF WINE MARKETING AND COMMUNICATION (PUBLIC RELATIONS, INTERNET, ETC.).
LEARNING SKILLS - STUDENTS, EMPLOYING ADEQUATE METHODOLOGIES AND TECHNIQUES, WILL BE ABLE TO DEFINE STRATEGIC AND OPERATIONAL SOLUTIONS ABOUT THE SPECIFIC PROBLEMS OF WINE BUSINESSES.

	Prerequisites
	NO PREREQUISITE IS REQUIRED.

	Contents
	- A GENERAL OVERVIEW OF THE WINE SECTOR. - THE WINE ECONOMY IN ITALY. - THE WINE ECONOMY ABROAD: OLD WORLD AND NEW WORLD. - BUSINESS STRATEGIES IN THE WINE SECTOR. - WINE MARKETING (ANALYSES, STRATEGIES AND OPERATIONS). - THE ROLE OF TERROIR IN WINE MARKETING. - WINE TOURISM IN ITALY AND ABROAD.

	Teaching Methods
	LECTURES.

	Verification of learning
	THE EXAMINATION WILL CONSIST IN AN ORAL EXAM, AIMED TO DETERMINE NOT ONLY THE KNOWLEDGE LEARNED, BUT ALSO THE STUDENT'S ABILITY TO THINK IN A GLOBAL AND SYSTEMIC MANNER ABOUT WINE BUSINESS.