Economia e Management | VALORIZZAZIONE TURISTICA DEI TERRITORI CREATIVI

cod. 0212700033

VALORIZZAZIONE TURISTICA DEI TERRITORI CREATIVI

	0212700033
	DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2017/2018

CURRICULUM ESPERTO IN GESTIONE DEI BENI E SERVIZI TURISTICO-CULTURALI E DEI GRANDI EVENTI

	OBBLIGATORIO
	YEAR OF COURSE 3
	YEAR OF DIDACTIC SYSTEM 2014
	SECONDO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	M-GGR/02	10	60	LESSONS	SUPPLEMENTARY COMPULSORY SUBJECTS

	Objectives
	THE COURSE AIMS TO TRAIN STUDENTS INTERESTED IN CREATIVITY, AND BY ANALYZING THE MOST EFFECTIVE WAYS TO RAISE THE THRESHOLD OF TOURISM COMPETITIVENESS OF A REGION, IS SHOWING HOW AN INTERDISCIPLINARY APPROACH CAN BRING OUT NEW PERSPECTIVES FOR STUDY AND ACTION.

	Prerequisites
	XXXXXX

	Contents
	THE TERM CREATIVITY IS USED NOT ONLY IN RELATION TO THE ARTISTIC AND CULTURAL ACTIVITIES, BUT ALSO TO THE ECONOMIC DEVELOPMENT OF BUSINESSES AND GEOGRAPHIES. IF, THEREFORE, CREATIVITY IS A STRONG EXPECTATION FOR BOTH ECONOMIC AND SOCIAL VALUE PRODUCED BY THE CREATIVE INDUSTRIES AND THE EFFECTS OF SPILLOVER GENERATED AGAINST MORE TRADITIONAL SECTORS OF THE ECONOMY, IT BECOMES CRITICAL TO REFLECT ON THE WAYS IN WHICH ORGANIZATIONS AND BODIES PUBLIC CAN RELEASE ITS FULL POTENTIAL. THE COURSE WILL PRESENT BOTH THE THEORETICAL FRAMEWORK OF THEMES, AND SOME CASES IN THE TOURIST DEVELOPMENT OF CREATIVE TERRITORIES.

THE TERM CREATIVITY IS USED NOT ONLY IN RELATION TO THE ARTISTIC AND CULTURAL ACTIVITIES, BUT ALSO TO THE ECONOMIC DEVELOPMENT OF BUSINESSES AND GEOGRAPHIES. IF, THEREFORE, CREATIVITY IS A STRONG EXPECTATION FOR BOTH ECONOMIC AND SOCIAL VALUE PRODUCED BY THE CREATIVE INDUSTRIES AND THE EFFECTS OF SPILLOVER GENERATED AGAINST MORE TRADITIONAL SECTORS OF THE ECONOMY, IT BECOMES CRITICAL TO REFLECT ON THE WAYS IN WHICH ORGANIZATIONS AND BODIES PUBLIC CAN RELEASE ITS FULL POTENTIAL. THE COURSE WILL PRESENT BOTH THE THEORETICAL FRAMEWORK OF THEMES, AND SOME CASES IN THE TOURIST DEVELOPMENT OF CREATIVE TERRITORIES.

	Teaching Methods
	THE COURSE WILL BE ARTICULATE TO DEVELOP DIFFERENT ACTIVITIES: LESSONS, CLASSROOM DISCUSSIONS, EXERCISES.

	Verification of learning
	THE EXAM WILL CONSIST OF A CRITICAL DISCUSSION ON ALL THE TOPICS PRESENTED DURING THE COURSE.

	Texts
	F. MONTANARI, TERRITORI CREATIVI. L’ORGANIZZAZIONE DELLE POLITICHE A SUPPORTO DELLA CREATIVITÀ, BOLOGNA, EGEA, 2016. OECD, TOURISM AND THE CREATIVE ECONOMY, STUDIES ON TOURISM, 2016. HTTP://WWW.OECD.ORG/PUBLICATIONS/TOURISM-AND-THE-CREATIVE-ECONOMY-9789264207875-EN.HTM

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