Economia e Management | INNOVAZIONE TECNOLOGICA E VANTAGGIO COMPETITIVO

cod. 0212700044

INNOVAZIONE TECNOLOGICA E VANTAGGIO COMPETITIVO

	0212700044
	DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2017/2018

CURRICULUM MANAGEMENT E NUOVE TECNOLOGIE

	YEAR OF DIDACTIC SYSTEM 2014
	PRIMO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	SUPPLEMENTARY COMPULSORY SUBJECTS

	Objectives
	KNOWLEDGE AND UNDERSTANDING. THE COURSE WILL PROVIDE STUDENTS WITH THE KNOWLEDGE AND COMPETENCES RELATED TO THE MANAGEMENT OF NEW PRODUCT DEVELOPMENT PROCESS. THE COURSE, BASED ON THE NEED TO ADOPT AN UNIFIED APPROACH TO THE NEW PRODUCT DEVELOPMENT, WHICH TAKES INTO ACCOUNT, SIMULTANEOUSLY, THE ASPECTS OF MARKETING, PRODUCT DESIGN AND ORGANIZATION, WILL ALLOW TO LEARN THE COMPLEX REALITY OF PRODUCT DEVELOPMENT AND PROBLEMS WHICH MUST BE ADDRESSED WITHIN AN ORGANIZATION. APPLYING KNOWLEDGE AND UNDERSTANDING. STUDENTS WILL BE ABLE TO APPLY THE ACQUIRED KNOWLEDGE FOR THE EFFECTIVE AND EFFICIENT MANAGEMENT OF NEW PRODUCT DEVELOPMENT PROCESSES. THE COURSE, IN FACT, INTEGRATES THEORETICAL AND PRACTICAL APPROACH STARTING FROM THE PREMISES THAT WITHOUT THE REFERENCE TO THE PRACTICE, THE THEORY LOSES ITS MEANING AND IT BECOMES ABSTRACT AND DIFFICULT TO APPLY; AND ON THE OTHER SIDE, A PRACTICAL ACTIVITY CAN LEAD TO POOR RESULTS IF IT MISS ROBUST THEORETICAL REFERENCES AND CLEAR GUIDELINES. THE LECTURES WILL THEREFORE BE COMPLEMENTED BY THE ANALYSIS AND DISCUSSION OF REAL CASES TO VERIFY ON FIELD APPROACHES AND METHODOLOGIES PROPOSED DURING THE COURSE. MAKING JUDGEMENTS. STUDENTS WILL DEVELOP A FULL CAPACITY FOR ANALYSIS AND CRITICAL INTERPRETATION OF THE ISSUES RELATED TO THE MANAGEMENT OF NEW PRODUCT DEVELOPMENT. MOREOVER, THROUGH THE ACQUISITION OF KNOWLEDGE OF STRATEGIC PLANNING AND OPERATIONAL MANAGEMENT, STUDENTS WILL ALSO BE ABLE TO FORMULATE AND IMPLEMENT APPROPRIATE STRATEGIES FOR NEW PRODUCT DEVELOPMENT. COMMUNICATION SKILLS. STUDENTS WILL BE ABLE TO COMMUNICATE WITH THE VARIOUS STAKEHOLDERS, BOTH INTERNAL AND EXTERNAL TO THE COMPANY, INTERESTED AND INVOLVED IN NEW PRODUCT DEVELOPMENT PROCESSES. AND IN PARTICULAR, WITH POTENTIAL CUSTOMERS, TECHNOLOGY SUPPLIERS, BACKER OF INNOVATION PROJECTS. LEARNING SKILLS. THE STUDENT THROUGH THE INTEGRATION OF THEORETICAL KNOWLEDGE AND PRACTICAL SKILLS, WILL BE ABLE TO TACKLE AND SOLVE ALL THE SPECIFIC STRATEGIC AND ORGANIZATIONAL PROBLEMS THAT WILL ARISE IN THE MANAGEMENT OF NEW PRODUCT DEVELOPMENT PROCESSES. MOREOVER, STUDENTS WILL BE ABLE TO PARTICIPATE IN MORE GENERAL COURSES ABOUT THE MANAGEMENT OF INNOVATION PROCESSES.

KNOWLEDGE AND UNDERSTANDING.
THE COURSE WILL PROVIDE STUDENTS WITH THE KNOWLEDGE AND COMPETENCES RELATED TO THE MANAGEMENT OF NEW PRODUCT DEVELOPMENT PROCESS.
THE COURSE, BASED ON THE NEED TO ADOPT AN UNIFIED APPROACH TO THE NEW PRODUCT DEVELOPMENT, WHICH TAKES INTO ACCOUNT, SIMULTANEOUSLY, THE ASPECTS OF MARKETING, PRODUCT DESIGN AND ORGANIZATION, WILL ALLOW TO LEARN THE COMPLEX REALITY OF PRODUCT DEVELOPMENT AND PROBLEMS WHICH MUST BE ADDRESSED WITHIN AN ORGANIZATION.

APPLYING KNOWLEDGE AND UNDERSTANDING.
STUDENTS WILL BE ABLE TO APPLY THE ACQUIRED KNOWLEDGE FOR THE EFFECTIVE AND EFFICIENT MANAGEMENT OF NEW PRODUCT DEVELOPMENT PROCESSES.
THE COURSE, IN FACT, INTEGRATES THEORETICAL AND PRACTICAL APPROACH STARTING FROM THE PREMISES THAT WITHOUT THE REFERENCE TO THE PRACTICE, THE THEORY LOSES ITS MEANING AND IT BECOMES ABSTRACT AND DIFFICULT TO APPLY; AND ON THE OTHER SIDE, A PRACTICAL ACTIVITY CAN LEAD TO POOR RESULTS IF IT MISS ROBUST THEORETICAL REFERENCES AND CLEAR GUIDELINES.
THE LECTURES WILL THEREFORE BE COMPLEMENTED BY THE ANALYSIS AND DISCUSSION OF REAL CASES TO VERIFY ON FIELD APPROACHES AND METHODOLOGIES PROPOSED DURING THE COURSE.

MAKING JUDGEMENTS.
STUDENTS WILL DEVELOP A FULL CAPACITY FOR ANALYSIS AND CRITICAL INTERPRETATION OF THE ISSUES RELATED TO THE MANAGEMENT OF NEW PRODUCT DEVELOPMENT. MOREOVER, THROUGH THE ACQUISITION OF KNOWLEDGE OF STRATEGIC PLANNING AND OPERATIONAL MANAGEMENT, STUDENTS WILL ALSO BE ABLE TO FORMULATE AND IMPLEMENT APPROPRIATE STRATEGIES FOR NEW PRODUCT DEVELOPMENT.

COMMUNICATION SKILLS.
STUDENTS WILL BE ABLE TO COMMUNICATE WITH THE VARIOUS STAKEHOLDERS, BOTH INTERNAL AND EXTERNAL TO THE COMPANY, INTERESTED AND INVOLVED IN NEW PRODUCT DEVELOPMENT PROCESSES. AND IN PARTICULAR, WITH POTENTIAL CUSTOMERS, TECHNOLOGY SUPPLIERS, BACKER OF INNOVATION PROJECTS.

LEARNING SKILLS.
THE STUDENT THROUGH THE INTEGRATION OF THEORETICAL KNOWLEDGE AND PRACTICAL SKILLS, WILL BE ABLE TO TACKLE AND SOLVE ALL THE SPECIFIC STRATEGIC AND ORGANIZATIONAL PROBLEMS THAT WILL ARISE IN THE MANAGEMENT OF NEW PRODUCT DEVELOPMENT PROCESSES. MOREOVER, STUDENTS WILL BE ABLE TO PARTICIPATE IN MORE GENERAL COURSES ABOUT THE MANAGEMENT OF INNOVATION PROCESSES.

	Prerequisites
	IT IS IMPORTANT THAT THE STUDENT HAS BEEN ALREADY EXPOSED TO THE KEY ISSUES ABOUT STRATEGY, STRUCTURES AND OPERATIONS OF BUSINESS COMPANIES AND THEREFORE IS COMPULSORY THAT HE HAS PREVIOUSLY DONE AN EXAMINATION ABOUT FUNDAMENTALS OF MANAGEMENT.

	Contents
	THIS COURSE IS COMPOSED OF LECTURES AND A GUIDED PROJECT AIMED AT DEVELOPPING A PROTOTYPE OF A NEW PRODUCT. KEY ISSUES WE WILL DEAL THROUGH THE LECTURES ARE AS FOLLOWS: 1. THE DEVELOPMENT OF NWE PRODUCTS AND THE PIANIFICATION PROCESS 2. STAGES OF NEW PRODUCT DEVELOPMENT PROCESS 3. THE IDENTIFICATION OF CUSTOMER NEEDS 4. PECULIARITIES OF NEW PRODUCTS 5. THE PRODUCT CONCEPT 6. CONCEPT SELECTION 7. TEST OF CONCEPT 8. THE DESIGN OF PRODUCT 9. INDUSTRIAL DESIGN 10. PROTOTYPING 11. ECONOMICS OF PRODUCT DEVELOPMENT PROCESS 12. THE ORGANIZATION OF PRODUCT DEVELOPMENT PROCESS 13. THE HOUSE OF QUALITY 14. CONJOINT ANALYSIS 15. USER-CENTERED INNOVATION THROUGH THE GUIDED PROJECT, STUDENTS, DIVIDED IN SMALL GROUPS, WILL DEVELOP A PROTOTYPE OF A NEW PRODUCT

Contents

THIS COURSE IS COMPOSED OF LECTURES AND A GUIDED PROJECT AIMED AT DEVELOPPING A PROTOTYPE OF A NEW PRODUCT.
KEY ISSUES WE WILL DEAL THROUGH THE LECTURES ARE AS FOLLOWS:
1. THE DEVELOPMENT OF NWE PRODUCTS AND THE PIANIFICATION PROCESS
2. STAGES OF NEW PRODUCT DEVELOPMENT PROCESS
3. THE IDENTIFICATION OF CUSTOMER NEEDS
4. PECULIARITIES OF NEW PRODUCTS
5. THE PRODUCT CONCEPT
6. CONCEPT SELECTION
7. TEST OF CONCEPT
8. THE DESIGN OF PRODUCT
9. INDUSTRIAL DESIGN
10. PROTOTYPING
11. ECONOMICS OF PRODUCT DEVELOPMENT PROCESS
12. THE ORGANIZATION OF PRODUCT DEVELOPMENT PROCESS
13. THE HOUSE OF QUALITY
14. CONJOINT ANALYSIS
15. USER-CENTERED INNOVATION

THROUGH THE GUIDED PROJECT, STUDENTS, DIVIDED IN SMALL GROUPS, WILL DEVELOP A PROTOTYPE OF A NEW PRODUCT

	Teaching Methods
	ATTENDING THIS COURSE THE STUDENT WILL HAVE 50 HOURS OF LECTURES (8 CFU) AND 10 HOURS OF GUIDED EXERCISE (2 CFU).

	Verification of learning
	THE FINAL EXAM WILL CONSIST IN AN ORAL INTERVIEW AIMED TO VERIFY THE STUDENT'S CAPABILITIES TO EXPRESS IT IN A CLEAR AND APPROPRIATE WAY THE ACQUIRED KNOWLEDGE. THE AVERAGE DURATION OF THIS ORAL EXAMINATION WILL BE OF 20 MINUTES.