Economia e Management | DESTINATION MARKETING
Economia e Management DESTINATION MARKETING
cod. 0212700059
DESTINATION MARKETING
| 0212700059 | |
| DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS | |
| EQF6 | |
| BUSINESS MANAGEMENT | |
| 2017/2018 |
| YEAR OF DIDACTIC SYSTEM 2014 | |
| PRIMO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 10 | 60 | LESSONS |
| Objectives | |
|---|---|
| THIS COURSE INITIATES STUDENTS TO THE MAIN MANAGERIAL DYNAMICS OF DESTINATION MARKETING. STUDENTS WILL LEARN CONSIDERING THE DYNAMIC AND EVOLVING FEATURES, AS WELL AS THE ELEMENTS NEEDED FOR ANALYZING AND UNDERSTANDING THOSE DYNAMICS RELATED TO THE CONCRETE ACTION OF COMPANIES BELONGING TO TOURISM SECTOR. STUDENTS WILL BE ABLE TO APPLY THEIR KNOWLEDGE TO REAL CASES AND EXPERIENCES IN ORDER TO BRIDGE THE THEORETICAL AND CONCEPTUAL FEATURES OF DESTINATION MARKETING TO THE REALITY. THE MAIN ACQUIRED EXPERTISE WILL BE: - DESTINATION FUNCTIONING AND ITS MARKET PROPOSITION - ANALYSIS OF DESTINATION MARKETING SUPPORTING MODELS THE MAIN STUDENTS’ SKILLS ACQUIRED IN TERMS OF CAPABILITIES WILL BE: - RUNNING MANAGERIAL ACTIVITIES - RUNNING CONSULTING ACTIVITIES |
| Prerequisites | |
|---|---|
| THE COURSE DOES NOT INCLUDE PROPEDEUTICS O PREREQUISITES. |
| Contents | |
|---|---|
| THE DEEPENING OF COURSE PROGRAM WILL BE FRAMED FOLLOWING THE THEORETICAL DISCIPLINARY ADVANCEMENT OF MARKETING AND BUSINESS STRATEGY. THE COURSE AIMS AT BETTER UNDERSTANDING THE FOLLOWING CONTENTS: - DEFINITION OF TOURISM SECTOR AND INTRODUCTION TO TOURISM MARKETING - SECTORIAL EVOLUTIVE DYNAMICS AND FOCUS ON ICTS; - TOURISM DEMAND AND PURCHASE BEHAVIOR - DEMAND SEGMENTATION - MANAGERIAL FEATURES AND SPECIFICITIES OF TOUR OPERATOR AND TRAVEL AGENCIES - MANAGERIAL FEATURES AND SPECIFICITIES OF TRANSPORTATION COMPANIES - MANAGERIAL FEATURES AND SPECIFICITIES OF ACCOMMODATION AND CATERING FACILITIES - MANAGERIAL FEATURES AND SPECIFICITIES OF CRUISE COMPANIES - DESTINATION MARKETING AND EVOLUTIVE DYNAMICS - CASE STUDY ANALYSIS (SPECIFIC FEATURES OF THE DIFFERENT FORMS OF TOURISM OFFERING) - APPLICATIONS AND SIMULATIONS |
| Teaching Methods | |
|---|---|
| THE COURSE PROVIDES 60 HOURS (10 CFU) OF FRONTAL LESSONS. |
| Verification of learning | |
|---|---|
| VERIFICATION OF LEARNING WILL BE MADE WITH FINAL EXAMINATION. FINAL EVALUATION WILL BE ON A SCALE OF THIRTY. FINAL EXAMINATION WILL BE ARTICULATED IN A COLLOQUY LASTING NO MORE THAN TWENTY MINUTES. |
| Texts | |
|---|---|
| PHILIP KOTLER JOHN T. BOWEN JAMES C. MAKENS, 2010, MARKETING DEL TURISMO, QUINTA EDIZIONE, PEARSON PRENTICE HALL, CAP. 13 E 14; DELLA CORTE VALENTINA, 2013, IMPRESE E SISTEMI TURISTICI, II EDIZIONE, EGEA |
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