Economia e Management | MARKETING

cod. 0212700118

MARKETING

	0212700118
	DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2017/2018

CURRICULUM ECONOMIA E GESTIONE DELLE IMPRESE

	OBBLIGATORIO
	YEAR OF COURSE 2
	YEAR OF DIDACTIC SYSTEM 2014
	SECONDO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS

	Objectives
	CONOSCENZA E CAPACITÀ DI COMPRENSIONE (KNOWLEDGE AND UNDERSTANDING) STUDENTS WILL HAVE ADEQUATE KNOWLEDGE AND UNDERSTANDING OF MARKETING MODELS AND MARKETS ACCORDING TO AN INNOVATIVE AND ADVANCED APPROACH, WHICH IS A FUSION OF TRADITIONAL MARKETING THEORIES AND NEW INTERNATIONAL PARADIGMS OF MARKETING. THESE INNOVATIVE FRAMEWORKS WILL ENABLE STUDENTS TO DEVELOP AND APPLY IDEAS IN THE DYNAMIC AND CHANGING CONTEXTS THAT CHARACTERIZE THE CURRENT MARKETS. CAPACITÀ DI APPLICARE CONOSCENZA E COMPRENSIONE (APPLYING KNOWLEDGE AND UNDERSTANDING) STUDENTS WILL BE ABLE TO: • IDENTIFY AND USE EVOLVED MARKETING METHODOLOGIES, RESULTING FROM THE MERGER OF TRADITIONAL MARKETING THEORIES AND NEW PARADIGMS OF MODERN MARKETING. • INTERPRET COMPANY AND MARKET DYNAMICS WITH INNOVATIVE AND CREATIVE APPROACHES; • INTERPRET MANAGEMENT MODELS AND SOCIAL OCCASIONS FOR VALUE CO-CREATION; • DEVELOP METHODOLOGIES AND PROBLEM SOLVING

CONOSCENZA E CAPACITÀ DI COMPRENSIONE (KNOWLEDGE AND UNDERSTANDING)
STUDENTS WILL HAVE ADEQUATE KNOWLEDGE AND UNDERSTANDING OF MARKETING MODELS AND MARKETS ACCORDING TO AN INNOVATIVE AND ADVANCED APPROACH, WHICH IS A FUSION OF TRADITIONAL MARKETING THEORIES AND NEW INTERNATIONAL PARADIGMS OF MARKETING. THESE INNOVATIVE FRAMEWORKS WILL ENABLE STUDENTS TO DEVELOP AND APPLY IDEAS IN THE DYNAMIC AND CHANGING CONTEXTS THAT CHARACTERIZE THE CURRENT MARKETS.
CAPACITÀ DI APPLICARE CONOSCENZA E COMPRENSIONE (APPLYING KNOWLEDGE AND UNDERSTANDING)
STUDENTS WILL BE ABLE TO:
• IDENTIFY AND USE EVOLVED MARKETING METHODOLOGIES, RESULTING FROM THE MERGER OF TRADITIONAL MARKETING THEORIES AND NEW PARADIGMS OF MODERN MARKETING.
• INTERPRET COMPANY AND MARKET DYNAMICS WITH INNOVATIVE AND CREATIVE APPROACHES;
• INTERPRET MANAGEMENT MODELS AND SOCIAL OCCASIONS FOR VALUE CO-CREATION;
• DEVELOP METHODOLOGIES AND PROBLEM SOLVING

	Prerequisites
	BUSINESS MANAGEMENT (MANDATORY)

	Contents
	MAIN TOPICS OF THE COURSE: • PRINCIPLES OF MARKETING • MARKETS AND COMPLEXITY • ACTORS AND VALUE CO-CREATION • STRATEGIC MARKETING • OPERATIVE MARKETING • RELATIONSHIP MARKETING • MARKETING PLAN • MARKETING AND DIGITAL INNOVATION

	Teaching Methods
	FRONTAL LESSONS FOR 60 HOURS (10 CFU).

	Verification of learning
	THE EXAMS WILL BE HELD WITH AN ORAL INTERVIEW FOCUSED ON THE DEEPENING OF THE COURSE TOPICS AND TO THEIR UNDERSTANDING BY THE STUDENT.THE EVALUATION IS EXPRESSED IN THIRTIETHS.