Economia e Management | GESTIONE DELL'IMPRESA TURISTICA

cod. 0212700120

GESTIONE DELL'IMPRESA TURISTICA

	0212700120
	DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2017/2018

CURRICULUM MANAGEMENT DEL TURISMO Cohort 2016/2017

	YEAR OF COURSE 2
	YEAR OF DIDACTIC SYSTEM 2014
	PRIMO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	SUPPLEMENTARY COMPULSORY SUBJECTS

	Objectives
	AIMS THE AIM OF THE COURSE IS TO INTRODUCE STUDENTS BOTH TO THE COMPLEXITY OF THE TOURISM SECTOR AND TO THE MANAGEMENT DYNAMICS OF DESTINATION MANAGEMENT. STUDENTS WILL BE ABLE TO ANALYZE THESE ASPECTS FOR DIFFERENT TYPES OF BUSINESS, DEEPENING THE MOST IMPORTANT STRATEGIC AND MANAGERIAL DYNAMICS. STUDENTS WILL BE ABLE TO APPLY THE ACQUIRED KNOWLEDGE TO THE ANALYSIS OF SPECIFIC BUSINESS CASES. APPLYING KNOWLEDGE AND UNDERSTANDING THE STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE TO CASES STUDY AND TO PRACTICAL EXPERIENCES IN ORDER TO CONTINUOUSLY CONNECT THE THEORETICAL AND CONCEPTUAL ASPECTS OF TOURIST BUSINESS MANAGEMENT TO REALITY.

AIMS
THE AIM OF THE COURSE IS TO INTRODUCE STUDENTS BOTH TO THE COMPLEXITY OF THE TOURISM SECTOR AND TO THE MANAGEMENT DYNAMICS OF DESTINATION MANAGEMENT. STUDENTS WILL BE ABLE TO ANALYZE THESE ASPECTS FOR DIFFERENT TYPES OF BUSINESS, DEEPENING THE MOST IMPORTANT STRATEGIC AND MANAGERIAL DYNAMICS. STUDENTS WILL BE ABLE TO APPLY THE ACQUIRED KNOWLEDGE TO THE ANALYSIS OF SPECIFIC BUSINESS CASES.

APPLYING KNOWLEDGE AND UNDERSTANDING
THE STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE TO CASES STUDY AND TO PRACTICAL EXPERIENCES IN ORDER TO CONTINUOUSLY CONNECT THE THEORETICAL AND CONCEPTUAL ASPECTS OF TOURIST BUSINESS MANAGEMENT TO REALITY.

	Prerequisites
	THERE ARE NO PRECONDITIONS.

	Contents
	CONTENTS THE COURSE STUDENTS ARE INVITED TO UNDERTAKE MOVES BETWEEN STRATEGIC ANALYSIS AND MARKETING, THROUGH A THEORETICAL APPROACH, SUPPORTED BY CORPORATE CASE ANALYSES. THE COURSE WILL FOCUS ON THE FOLLOWING CONTENTS: • EVOLVING DYNAMICS OF TOURISM INDUSTRIES • ICT ROLE • TOURIST DEMAND AND BUYING BEHAVIOR • CHARACTERISTICS AND SPECIFIC FEATURES OF TOUR OPERATORS, TRANSPORT COMPANIES, TOURIST AND CATERING ESTABLISHMENTS, CRUISE COMPANIES AND TRAVEL AGENCIES • DESTINATION MANAGEMENT

Contents

CONTENTS
THE COURSE STUDENTS ARE INVITED TO UNDERTAKE MOVES BETWEEN STRATEGIC ANALYSIS AND MARKETING, THROUGH A THEORETICAL APPROACH, SUPPORTED BY CORPORATE CASE ANALYSES.
THE COURSE WILL FOCUS ON THE FOLLOWING CONTENTS:
• EVOLVING DYNAMICS OF TOURISM INDUSTRIES
• ICT ROLE
• TOURIST DEMAND AND BUYING BEHAVIOR
• CHARACTERISTICS AND SPECIFIC FEATURES OF TOUR OPERATORS, TRANSPORT COMPANIES, TOURIST AND CATERING ESTABLISHMENTS, CRUISE COMPANIES AND TRAVEL AGENCIES
• DESTINATION MANAGEMENT