Economia e Management | SERVICE MARKETING

cod. 0212700142

SERVICE MARKETING

	0212700142
	DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2021/2022

CURRICULUM MARKETING AND TOURISM MANAGEMENT Cohort 2020/2021

	YEAR OF COURSE 2
	YEAR OF DIDACTIC SYSTEM 2014
	AUTUMN SEMESTER

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	SUPPLEMENTARY COMPULSORY SUBJECTS

	Objectives
	CONOSCENZA E CAPACITÀ DI COMPRENSIONE (KNOWLEDGE AND UNDERSTANDING) THE COURSE WILL INTRODUCE A CONCEPT OF THE SHIFT TO THE SERVICE-ORIENTED ECONOMY PARADIGM. THE STRESS OF SEMINARS WILL BE LAID ON PRACTICAL TEAM WORK AND CASE STUDIES ANALYSIS FROM DOMAIN OF INFORMATION TECHNOLOGIES. CAPACITÀ DI APPLICARE CONOSCENZA E COMPRENSIONE (APPLYING KNOWLEDGE AND UNDERSTANDING) LEARNERS WILL ACQUIRE AND DEVELOP SKILLS OF CRITICAL ANALYSIS TO MAKE JUDGMENTS ON THEIR OWN AND TO EVALUATE STRATEGIC ALTERNATIVES IN COMPANIES ORIENTED TO VALUE CO-CREATION FROM A RELATIONAL SERVICE MARKETING PERSPECTIVE.

CONOSCENZA E CAPACITÀ DI COMPRENSIONE (KNOWLEDGE AND UNDERSTANDING)
THE COURSE WILL INTRODUCE A CONCEPT OF THE SHIFT TO THE SERVICE-ORIENTED ECONOMY PARADIGM. THE STRESS OF SEMINARS WILL BE LAID ON PRACTICAL TEAM WORK AND CASE STUDIES ANALYSIS FROM DOMAIN OF INFORMATION TECHNOLOGIES.
CAPACITÀ DI APPLICARE CONOSCENZA E COMPRENSIONE (APPLYING KNOWLEDGE AND UNDERSTANDING)
LEARNERS WILL ACQUIRE AND DEVELOP SKILLS OF CRITICAL ANALYSIS TO MAKE JUDGMENTS ON THEIR OWN AND TO EVALUATE STRATEGIC ALTERNATIVES IN COMPANIES ORIENTED TO VALUE CO-CREATION FROM A RELATIONAL SERVICE MARKETING PERSPECTIVE.

	Prerequisites
	NONE

	Contents
	- PRINCIPI DI MARKETING, - SERVICE-DOMINANT LOGIC: INTRODUZIONE, - SERVICE-DOMINANT LOGIC: IL SERVIZIO COME ELEMENTO FONDAMENTALE DI SCAMBIO (ASSIOMA 1), - SERVICE-DOMINANT LOGIC: PROSPETTIVA ACTOR2ACTOR E CO-CREAZIONE DI VALORE (ASSIOMA 2), - SERVICE-DOMINANT LOGIC: GLI ATTORI INTESI COME INTEGRATORI DI RISORSE (AXIOM 3)MINUTI DI LEZIONI FRONTALI; SERVICE-DOMINANT LOGIC: VALORE E RISORSE. IL RUOLO DEL BENEFICIARIO (AXIOM 4),

Contents

- PRINCIPI DI MARKETING,
- SERVICE-DOMINANT LOGIC: INTRODUZIONE,
- SERVICE-DOMINANT LOGIC: IL SERVIZIO COME ELEMENTO FONDAMENTALE DI SCAMBIO (ASSIOMA 1),
- SERVICE-DOMINANT LOGIC: PROSPETTIVA ACTOR2ACTOR E CO-CREAZIONE DI VALORE (ASSIOMA 2),
- SERVICE-DOMINANT LOGIC: GLI ATTORI INTESI COME INTEGRATORI DI RISORSE (AXIOM 3)MINUTI DI LEZIONI FRONTALI;
SERVICE-DOMINANT LOGIC: VALORE E RISORSE. IL RUOLO DEL BENEFICIARIO (AXIOM 4),