Economia e Management | MARKETING

cod. 0212700118

MARKETING

	0212700118
	DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2022/2023

CURRICULUM MARKETING

	YEAR OF COURSE 3
	YEAR OF DIDACTIC SYSTEM 2014
	AUTUMN SEMESTER

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS

EXAMS

	Exam	Date	Session
	MARKETING - SIRIANNI (MKTG)	13/04/2023 - 11:00	SESSIONE ORDINARIA
	MARKETING - SIRIANNI (MKTG)	13/04/2023 - 11:00	SESSIONE DI RECUPERO

	Objectives
	STUDENTS WILL GET ADEQUATE KNOWLEDGE AND UNDERSTANDING ABILITIES OF MARKETING MODELS AND MARKET INTERPRETATION ACCORDING TO AN INNOVATIVE ADVANCED APPROACH, COMING FROM THE RESEARCH ACTIVITIES OF NUMEROUS THINKING SCHOOLS AT THE INTERNATIONAL LEVEL. STUDENTS WILL BE ABLE TO IDENTIFY AND USE ADVANCED MARKETING METHODOLOGIES, A RESULT OF THE MERGER OF TRADITIONAL MARKETING THEORIES AND NEW PARADIGMS OF MODERN MARKETING.

STUDENTS WILL GET ADEQUATE KNOWLEDGE AND UNDERSTANDING ABILITIES OF MARKETING MODELS AND MARKET INTERPRETATION ACCORDING TO AN INNOVATIVE ADVANCED APPROACH, COMING FROM THE RESEARCH ACTIVITIES OF NUMEROUS THINKING SCHOOLS AT THE INTERNATIONAL LEVEL.
STUDENTS WILL BE ABLE TO IDENTIFY AND USE ADVANCED MARKETING METHODOLOGIES, A RESULT OF THE MERGER OF TRADITIONAL MARKETING THEORIES AND NEW PARADIGMS OF MODERN MARKETING.

	Prerequisites
	BUSINESS MANAGEMENT

	Contents
	- THE CONCEPT OF MARKETING AND ITS EVOLUTION (6 HOURS) - THE MARKET ROLE AND THE DECISION MAKING PROCESS IN COMPLEX AND UNCERTAIN CONDITIONS (6 HOURS) - VALUE CREATION AND CUSTOMER'S BEHAVIOR (8 HOURS) - STRATEGIC MARKETING (10 HOURS) - MARKETING OPERATIONS (14 HOURS) - RELATIONSHIP MARKETING (6 HOURS) - DIGITAL MARKETING (4 HOURS) - THE MARKETING PLAN (6 HOURS)

	Teaching Methods
	FRONTAL LESSONS FOR 60 HOURS (10CFU). DURING THE LESSONS THE ACTIVE PARTICIPATION OF STUDENTS WILL BE STIMULATED THROUGH SOME PRACTICAL EXAMPLES.

	Verification of learning
	ORAL AND/OR WRITTEN EXAME THE EXAME WILL BE HELD WITH AN ORAL INTERVIEW AND WRITTEN TEST FOCUSED ON THE DEEPENING OF THE COURSE TOPICS AND TO THEIR UNDERSTANDING BY THE STUDENT. THE EVALUATION WILL BE IN THIRTIETHS. THE MINIMUM (18), IS ASSIGNED TO STUDENTS WITH A FRAGMENTARY KNOWLEDGE OF THE THEORETICAL CONTENTS OF THE COURSE AND A POOR ABILITY TO CONTEXTUALIZE THEM. THE MAXIMUM (30) IS ASSIGNED WHEN THE SA COMPLETE KNOWLEDGE OF THE THEORETICAL CONTENTS AND THE ABILITY TO OPERATE AUTONOMOUSLY IS DEMONSTRATE.

Verification of learning

ORAL AND/OR WRITTEN EXAME
THE EXAME WILL BE HELD WITH AN ORAL INTERVIEW AND WRITTEN TEST FOCUSED ON THE DEEPENING OF THE COURSE TOPICS AND TO THEIR UNDERSTANDING BY THE STUDENT. THE EVALUATION WILL BE IN THIRTIETHS.
THE MINIMUM (18), IS ASSIGNED TO STUDENTS WITH A FRAGMENTARY KNOWLEDGE OF THE THEORETICAL CONTENTS OF THE COURSE AND A POOR ABILITY TO CONTEXTUALIZE THEM.
THE MAXIMUM (30) IS ASSIGNED WHEN THE SA COMPLETE KNOWLEDGE OF THE THEORETICAL CONTENTS AND THE ABILITY TO OPERATE AUTONOMOUSLY IS DEMONSTRATE.