MARKETING INTERNAZIONALE PER LE PMI

ECONOMICS MARKETING INTERNAZIONALE PER LE PMI

0222200052
DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
EQF7
ECONOMICS
2019/2020

OBBLIGATORIO
YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2018
PRIMO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS
Objectives
AT THE END OF THE COURSE, STUDENTS WILL TAKE POSSESSION OF THE KNOWLEDGE AND THEORETICAL AND PRACTICAL SKILLS NECESSARY TO INTERPRET AND GUIDE THE PROCESSES OF INTERNATIONALIZATION OF SMALL AND MEDIUM ENTERPRISES. THEY WILL BE ABLE ALSO TO GRASP THE INTERCONNECTIONS BETWEEN THE ACTION OF LOCAL ACTORS IN GLOBAL DEVELOPMENT. ADDITIONALLY, STUDENTS WILL BE ABLE TO APPLY THE SO LEARNED CULTURAL BAGGAGE TO THE BUSINESS DYNAMICS FOR GOVERNING AND MANAGING THE DEVELOPMENT PROCESSES ON INTERNATIONAL MARKETS. FINALLY, THEY WILL BE ABLE TO DISTINGUISH, DESIGN AND IMPLEMENT COMMERCIAL SOLUTIONS OF BOTH INTERNATIONALIZATION AND GLOBALIZATION.
Prerequisites
NONE.
Contents
INTERNATIONAL DEVELOPMENT OF THE ENTERPRISE. ENTERPRISES AND INTERNATIONAL STRATEGIES. COUNTRIES ATTRACTIVENESS. COUNTRIES ACCESSIBILITY. EXPORTATIONS. PRODUCTION ABROAD. INTERNATIONAL COOPERATION AGREEMENTS. OFFER PLACEMENT. PRODUCT POLICIES. PRICE POLICIES. COMMUNICATION POLICIES. NEGOTIATION TECHNIQUES WITH FOREIGN CUSTOMERS.
Teaching Methods
FRONTAL LESSONS. CASE STUDIES. CORPORATE SEMINARS.
Verification of learning
THE EXAM CONSISTS IN A WRITTEN TEST AND AN ORAL TEST, WHOSE FINAL SCORE IS EXPRESSED IN A 30-BASED MARK. THE WRITTEN TEST CONSISTS IN A QUESTIONNAIRE OF 30 MULTIPLE CHOICE QUESTIONS WITH 3 ANSWER OPTIONS (ONLY ONE CORRECT). PASSING THE WRITTEN TEST (AT LEAST 18/30) IS A PRE-REQUISITE FOR ACCESS TO THE ORAL TEST. FOR THE WRITTEN TEST, STUDENTS WILL HAVE ONE HOUR: AS SUPPORT TOOLS, THEY CAN USE ONLY PEN AND CALCULATOR. THE ORAL TEST CONSISTS IN A INTERVIEW STARTING FROM THE REASONED ANALYSIS OF THE RESPONSES TO THE WRITTEN TEST.
Texts
BERTOLI, G., & VALDANI, E. (2014). MARKETING INTERNAZIONALE. MILAN: EGEA. OTHER CHOICE: ANCARANI, F., & SCARPI, D. (2016). MARKETING INTERNAZIONALE. NUOVI MERCATI PER LE ECCELLENZE GLOBALI. MILANO: PEARSON. ENGLISH CHOICE: ALBAUM, G., DUERR, E., & JOSIASSEN, A. (2016). INTERNATIONAL MARKETING AND EXPORT MANAGEMENT (8/E). NEW YORK, NY: PEARSON.
More Information
NONE.
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