ECONOMICS | FOOD AND WINE BUSINESS

cod. 0222210015

FOOD AND WINE BUSINESS

	0222210015
	DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
	EQF7
	ECONOMICS
	2019/2020

CURRICULUM CONSULENZA PROFESSIONALE E FINANZIARIA (CPF)

	YEAR OF DIDACTIC SYSTEM 2018
	SECONDO SEMESTRE

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	5	30	LESSONS	OPTIONAL SUBJECTS

	Objectives
	AT THE END OF THE COURSE THE STUDENTS WILL BE ABLE TO UNDERSTAND, ANALYZE, AND INTERPRET THE MAIN ECONOMIC, BUSINESS AND ENTREPRENEURIAL SITUATIONS FOR GOVERNING AND MANAGING THE AGRI-FOOD SECTOR. ONE OF THE MOST IMPORTANT SKILLS WILL CONCERN THE 'GLOCAL' APPROACH TO STRATEGIES AND OPERATIONS IN 'FOOD AND WINE' MARKETS. FINALLY, A SPECIFIC DOMAIN OF COMPETENCE WILL CONCERN FOOD AND WINE TOURISM, WHICH IS NOWADAYS A MARKET OF GREAT INTEREST AND SUCCESS.

AT THE END OF THE COURSE THE STUDENTS WILL BE ABLE TO UNDERSTAND, ANALYZE, AND INTERPRET THE MAIN ECONOMIC, BUSINESS AND ENTREPRENEURIAL SITUATIONS FOR GOVERNING AND MANAGING THE AGRI-FOOD SECTOR. ONE OF THE MOST IMPORTANT SKILLS WILL CONCERN THE 'GLOCAL' APPROACH TO STRATEGIES AND OPERATIONS IN 'FOOD AND WINE' MARKETS. FINALLY, A SPECIFIC DOMAIN OF COMPETENCE WILL CONCERN FOOD AND WINE TOURISM, WHICH IS NOWADAYS A MARKET OF GREAT INTEREST AND SUCCESS.

	Prerequisites
	NONE.

	Contents
	CHARACTERISTICS OF THE AGRI-FOOD SECTOR IN ITALY. CHARACTERISTICS OF THE AGRI-FOOD SECTOR ABROAD. DEFINITION OF MARKETING AND DEFINITION OF THE MARKETING MANAGEMENT PROCESS. DISTRIBUTION CHANNELS AND DISTRIBUTION FORMS IN THE AGRI-FOOD SECTOR. PRODUCTION AND MARKETING IN SOME SPECIFIC AGRI-FOOD SEGMENTS. INTERNET MARKETING IN THE FOOD AND WINE BUSINESS. SOCIAL MEDIA MARKETING IN THE FOOD AND WINE BUSINESS. FOOD AND WINE TOURISM. WINE TOURISM.

Contents

CHARACTERISTICS OF THE AGRI-FOOD SECTOR IN ITALY. CHARACTERISTICS OF THE AGRI-FOOD SECTOR ABROAD. DEFINITION OF MARKETING AND DEFINITION OF THE MARKETING MANAGEMENT PROCESS. DISTRIBUTION CHANNELS AND DISTRIBUTION FORMS IN THE AGRI-FOOD SECTOR. PRODUCTION AND MARKETING IN SOME SPECIFIC AGRI-FOOD SEGMENTS. INTERNET MARKETING IN THE FOOD AND WINE BUSINESS. SOCIAL MEDIA MARKETING IN THE FOOD AND WINE BUSINESS. FOOD AND WINE TOURISM. WINE TOURISM.

	Teaching Methods
	FRONTAL LESSONS. CASE STUDIES. CORPORATE SEMINARS.

	Verification of learning
	THE EXAM CONSISTS IN A WRITTEN TEST AND AN ORAL TEST, WHOSE FINAL SCORE IS EXPRESSED IN A 30-BASED MARK. THE WRITTEN TEST CONSISTS IN A QUESTIONNAIRE OF 30 MULTIPLE CHOICE QUESTIONS WITH 3 ANSWER OPTIONS (ONLY ONE CORRECT). PASSING THE WRITTEN TEST (AT LEAST 18/30) IS A PRE-REQUISITE FOR ACCESS TO THE ORAL TEST. FOR THE WRITTEN TEST, STUDENTS WILL HAVE ONE HOUR: AS SUPPORT TOOLS, THEY CAN USE ONLY PEN AND CALCULATOR. THE ORAL TEST CONSISTS IN A INTERVIEW STARTING FROM THE REASONED ANALYSIS OF THE RESPONSES TO THE WRITTEN TEST.

Verification of learning

THE EXAM CONSISTS IN A WRITTEN TEST AND AN ORAL TEST, WHOSE FINAL SCORE IS EXPRESSED IN A 30-BASED MARK. THE WRITTEN TEST CONSISTS IN A QUESTIONNAIRE OF 30 MULTIPLE CHOICE QUESTIONS WITH 3 ANSWER OPTIONS (ONLY ONE CORRECT). PASSING THE WRITTEN TEST (AT LEAST 18/30) IS A PRE-REQUISITE FOR ACCESS TO THE ORAL TEST. FOR THE WRITTEN TEST, STUDENTS WILL HAVE ONE HOUR: AS SUPPORT TOOLS, THEY CAN USE ONLY PEN AND CALCULATOR. THE ORAL TEST CONSISTS IN A INTERVIEW STARTING FROM THE REASONED ANALYSIS OF THE RESPONSES TO THE WRITTEN TEST.

	Texts
	SPECIFIC TEACHING MATERIAL WILL BE DISTRIBUTED IN EACH LESSON. OTHER CHOICE: HALL, C.M., (2004). WINE, FOOD, AND TOURISM MARKETING. LONDON: ROUTLEDGE. ELSE, ANOTHER TEXT TO AGREE UPON WITH THE TEACHER.