Scienze della Comunicazione | THEORY AND METHODS OF PUBLIC COMMUNICATION

cod. 0312200030

THEORY AND METHODS OF PUBLIC COMMUNICATION

	0312200030
	DEPARTMENT OF POLITICAL AND COMMUNICATION SCIENCES
	EQF6
	COMMUNICATION SCIENCES
	2022/2023

CURRICULUM COMMUNICATION OF INSTITUTIONS Cohort 2020/2021

	OBBLIGATORIO
	YEAR OF COURSE 3
	YEAR OF DIDACTIC SYSTEM 2019
	SPRING SEMESTER

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SPS/07	6	40	LESSONS	SUPPLEMENTARY COMPULSORY SUBJECTS

EXAMS

Exam	Date	Session
TEORIA E TECNICHE DELLA COMUNICAZIONE PU	10/02/2023 - 08:30	SESSIONE ORDINARIA
TEORIA E TECNICHE DELLA COMUNICAZIONE PU	10/02/2023 - 08:30	SESSIONE DI RECUPERO
TEORIA E TECNICHE DELLA COMUNICAZIONE PU	20/02/2023 - 13:00	SESSIONE ORDINARIA
TEORIA E TECNICHE DELLA COMUNICAZIONE PU	20/02/2023 - 13:00	SESSIONE DI RECUPERO

	Objectives
	THE COURSE WILL PROVIDE THEORETICAL KNOWLEDGE AND OPERATIONAL CAPABILITIES TO ANALYZE THE SOCIAL PROCESSES REGARDING INSTITUTIONS, CITIZENS AND THE OTHER ACTORS IN THE PUBLIC SPHERE, FOCUSING ON COMMUNICATION FLOWS. THEORETICAL PERSPECTIVES AND METHODOLOGICAL ANALYSIS OF GOVERNMENT ARE FOCUSED ON ACTORS, STRUCTURES AND RELATIONAL PROCESSES. THE PROGRAM ADDRESSES THE MAIN FIELDS OF PUBLIC COMMUNICATION: COMMUNICATION FOR PUBLIC ADMINISTRATION, POLITICAL COMMUNICATION AND SOCIAL COMMUNICATION. THE COURSE HAS A DEDICATED SESSION ON THE CHANGES OF THE DIGITAL ADMINISTRATION, THE FORMS OF CO–ADMINISTRATION, NETWORKED CITIZENSHIP AND SOCIAL INNOVATION, CONSIDERING THE INFORMATION NETWORKS OF DIGITAL SOCIETY. THE COURSE IS AIMED TO PROVIDE VARIOUS PROFILES OF KNOWLEDGE, SKILLS AND EXPERTISE IN PUBLIC COMMUNICATION, ESPECIALLY IN ANALYTICAL AND EVALUATIVE PROCESSES. THE COURSE COMBINES DIFFERENT TEACHING METHODS: THEORETICAL AND TECHNICAL APPROACHES, TUTORIALS AND TARGETED EXERCISES TO IMPROVE KNOWLEDGE, SKILLS AND COMMUNICATION SKILLS.

THE COURSE WILL PROVIDE THEORETICAL KNOWLEDGE AND OPERATIONAL CAPABILITIES TO ANALYZE THE SOCIAL PROCESSES REGARDING INSTITUTIONS, CITIZENS AND THE OTHER ACTORS IN THE PUBLIC SPHERE, FOCUSING ON COMMUNICATION FLOWS.
THEORETICAL PERSPECTIVES AND METHODOLOGICAL ANALYSIS OF GOVERNMENT ARE FOCUSED ON ACTORS, STRUCTURES AND RELATIONAL PROCESSES. THE PROGRAM ADDRESSES THE MAIN FIELDS OF PUBLIC COMMUNICATION: COMMUNICATION FOR PUBLIC ADMINISTRATION, POLITICAL COMMUNICATION AND SOCIAL COMMUNICATION.
THE COURSE HAS A DEDICATED SESSION ON THE CHANGES OF THE DIGITAL ADMINISTRATION, THE FORMS OF CO–ADMINISTRATION, NETWORKED CITIZENSHIP AND SOCIAL INNOVATION, CONSIDERING THE INFORMATION NETWORKS OF DIGITAL SOCIETY.
THE COURSE IS AIMED TO PROVIDE VARIOUS PROFILES OF KNOWLEDGE, SKILLS AND EXPERTISE IN PUBLIC COMMUNICATION, ESPECIALLY IN ANALYTICAL AND EVALUATIVE PROCESSES.
THE COURSE COMBINES DIFFERENT TEACHING METHODS: THEORETICAL AND TECHNICAL APPROACHES, TUTORIALS AND TARGETED EXERCISES TO IMPROVE KNOWLEDGE, SKILLS AND COMMUNICATION SKILLS.

	Prerequisites
	/

	Contents
	PART I: THE INSTITUTIONS. ACTORS, MODELS AND RELATIONS. STATE, MARKET AND CIVIL SOCIETY THE BUREAUCRATIC MODEL EVOLUTION OF PUBLIC ADMINISTRATION IN ITALY. THE CHANGING ROLE OF THE STATE. CHARACTERISTICS OF THE BUREAUCRATIC AND POST-BUREAUCRATIC MODELS OF ORGANIZATION MANAGEMENT, MARKETING AND COMMUNICATION FOR THE PUBLIC SECTOR THE ACTIVE ROLE OF THE SOCIETY IN THE PUBLIC SPACE SUBSIDIARITY, ACTIVE CITIZENSHIP, SOCIAL RESPONSIBILITY, COOPERATIVE POWER, SOCIAL NETWORKS AND GOVERNANCE FOCUS AND CASE STUDIES. PART II: PUBLIC COMMUNICATION: ORIGIN AND BASIC CONCEPTS. PROGRAM. DEFINITIONS, TAXONOMIES AND BORDER AREAS. ORIGINS OF PUBLIC COMMUNICATION: CIVIL SOCIETY, PUBLIC OPINION AND PUBLICNESS. PHASES OF PUBLIC COMMUNICATION IN ITALY. PART III: THE LEGAL FRAMEWORK. ITALIAN LAWS ON PUBLIC COMMUNICATION: FROM THE 90S TO TODAY PART IV: LAW 150/2000: ACTIVITIES, PROFESSIONAL PROFILES AND COMMUNICATION TOOLS. THE COMMUNICATION OFFICES AND PROFESSIONAL PROFILES: LAW 150/2000. THE MEDIATED INFORMATION: PRESS OFFICE. ACTIVITIES, ROLES AND FUNCTIONS. TOOLS. PUBLIC RELATIONS: URP. ACTIVITIES, PROFESSIONAL SKILLS, TARGET. THE POLITICAL-INSTITUTIONAL COMMUNICATION: THE SPOKESMAN. THE COMMUNICATION PLAN. THE PROCESS AND CRITERIA OF COMMUNICATION WITH RESPECT TO: TARGET, PURPOSE, OBJECTIVES AND EFFECTS. FORMS AND MEDIA OF PUBLIC COMMUNICATION. PART V: DIGITAL ADMINISTRATION. THE NEW CODE FOR THE DIGITAL ADMINISTRATION (CAD). THE INSTITUTIONAL WEB. MULTICHANNEL SERVICE AND SOCIAL NETWORK COMMUNICATION. TRANSPARENCY, ACCESSIBILITY, OPEN DATA E DIGITAL AGENDA. E-DEMOCRACY AND E-GOVERNMENT, E-GOVERNANCE AND NETWORKED CITIZENS. SOCIAL INNOVATION.

Contents

PART I: THE INSTITUTIONS. ACTORS, MODELS AND RELATIONS.
STATE, MARKET AND CIVIL SOCIETY
THE BUREAUCRATIC MODEL
EVOLUTION OF PUBLIC ADMINISTRATION IN ITALY. THE CHANGING ROLE OF THE STATE. CHARACTERISTICS OF THE BUREAUCRATIC AND POST-BUREAUCRATIC MODELS OF ORGANIZATION
MANAGEMENT, MARKETING AND COMMUNICATION FOR THE PUBLIC SECTOR
THE ACTIVE ROLE OF THE SOCIETY IN THE PUBLIC SPACE
SUBSIDIARITY, ACTIVE CITIZENSHIP, SOCIAL RESPONSIBILITY, COOPERATIVE POWER, SOCIAL NETWORKS AND GOVERNANCE
FOCUS AND CASE STUDIES.

PART II: PUBLIC COMMUNICATION: ORIGIN AND BASIC CONCEPTS.
PROGRAM. DEFINITIONS, TAXONOMIES AND BORDER AREAS.
ORIGINS OF PUBLIC COMMUNICATION: CIVIL SOCIETY, PUBLIC OPINION AND PUBLICNESS.
PHASES OF PUBLIC COMMUNICATION IN ITALY.

PART III: THE LEGAL FRAMEWORK.
ITALIAN LAWS ON PUBLIC COMMUNICATION: FROM THE 90S TO TODAY

PART IV: LAW 150/2000: ACTIVITIES, PROFESSIONAL PROFILES AND COMMUNICATION TOOLS.
THE COMMUNICATION OFFICES AND PROFESSIONAL PROFILES: LAW 150/2000.
THE MEDIATED INFORMATION: PRESS OFFICE. ACTIVITIES, ROLES AND FUNCTIONS. TOOLS.
PUBLIC RELATIONS: URP. ACTIVITIES, PROFESSIONAL SKILLS, TARGET.
THE POLITICAL-INSTITUTIONAL COMMUNICATION: THE SPOKESMAN.
THE COMMUNICATION PLAN. THE PROCESS AND CRITERIA OF COMMUNICATION WITH RESPECT TO: TARGET, PURPOSE, OBJECTIVES AND EFFECTS. FORMS AND MEDIA OF PUBLIC COMMUNICATION.

PART V: DIGITAL ADMINISTRATION.
THE NEW CODE FOR THE DIGITAL ADMINISTRATION (CAD). THE INSTITUTIONAL WEB. MULTICHANNEL SERVICE AND SOCIAL NETWORK COMMUNICATION.
TRANSPARENCY, ACCESSIBILITY, OPEN DATA E DIGITAL AGENDA.
E-DEMOCRACY AND E-GOVERNMENT, E-GOVERNANCE AND NETWORKED CITIZENS.
SOCIAL INNOVATION.

	Teaching Methods
	LECTURES, SEMINARS, PRACTICAL EXERCISES AND CASE STUDIES.

	Verification of learning
	THE EXAM CONSIST OF AN ORAL INTERVIEW TO ASCERTAIN THE LEVEL OF KNOWLEDGE OF THE PARTS OF THE PROGRAM. THE EXAM WILL NOT EXCEED THE MINIMUM REQUIRED IF THE CANDIDATE DOES NOT SHOW A SUFFICIENT LEVEL OF KNOWLEDGE OF THE THEORETICAL, CONCEPTUAL AND NORMATIVE BASES (PARTS 1, 2 AND 3). THE QUESTIONS WILL COVER, ON ONE HAND, GENERAL AND CENTRAL TOPICS RELATED TO THE TOPICS OF PA STUDIES AND COMMUNICATION PROCESSES (MACRO-THEMES SUCH AS BUREAUCRACY, DIGITAL ADMINISTRATION, LAWS, ETC.), ON THE OTHER HAND MORE SPECIFIC ARGUMENTS, TOOLS OR TECHNICAL PROCESSES (MICRO-THEMES SUCH AS OPEN DATES, E-PARTICIPATION, ETC.). USING THE 30-POINT SCALE RANGE, THE ANSWERS TO THE QUESTIONS ON MACRO-THEMES WILL OBTAIN A DOUBLE SCORE. IN ADDITION TO THE PUNCTUALITY OF THE ANSWER - ABOUT THE SCALING - THE ARGUING WEALTH, THE LEVEL OF DEPTH, THE CRITICAL REFLECTION CAPACITY, THE INTERCONNECTION BETWEEN THE ISSUES AND THE EXPLICATION OF EXAMPLES, CASES OR DIRECT EXPERIENCES WILL BE POSITIVELY EVALUATED.

Verification of learning

THE EXAM CONSIST OF AN ORAL INTERVIEW TO ASCERTAIN THE LEVEL OF KNOWLEDGE OF THE PARTS OF THE PROGRAM. THE EXAM WILL NOT EXCEED THE MINIMUM REQUIRED IF THE CANDIDATE DOES NOT SHOW A SUFFICIENT LEVEL OF KNOWLEDGE OF THE THEORETICAL, CONCEPTUAL AND NORMATIVE BASES (PARTS 1, 2 AND 3). THE QUESTIONS WILL COVER, ON ONE HAND, GENERAL AND CENTRAL TOPICS RELATED TO THE TOPICS OF PA STUDIES AND COMMUNICATION PROCESSES (MACRO-THEMES SUCH AS BUREAUCRACY, DIGITAL ADMINISTRATION, LAWS, ETC.), ON THE OTHER HAND MORE SPECIFIC ARGUMENTS, TOOLS OR TECHNICAL PROCESSES (MICRO-THEMES SUCH AS OPEN DATES, E-PARTICIPATION, ETC.). USING THE 30-POINT SCALE RANGE, THE ANSWERS TO THE QUESTIONS ON MACRO-THEMES WILL OBTAIN A DOUBLE SCORE. IN ADDITION TO THE PUNCTUALITY OF THE ANSWER - ABOUT THE SCALING - THE ARGUING WEALTH, THE LEVEL OF DEPTH, THE CRITICAL REFLECTION CAPACITY, THE INTERCONNECTION BETWEEN THE ISSUES AND THE EXPLICATION OF EXAMPLES, CASES OR DIRECT EXPERIENCES WILL BE POSITIVELY EVALUATED.

	Texts
	ATTENDING STUDENTS: • MANCINI P. (2002) MANUALE DI COMUNICAZIONE PUBBLICA. ROMA-BARI: LATERZA: INTRODUZIONE E CAP. 1.: INTRODUZIONE (PP. VII-XIV) E CAP 1 (PP. 3-33) • DUCCI, G. (2017). RELAZIONALITÀ CONSAPEVOLE. LA COMUNICAZIONE PUBBLICA NELLA SOCIETÀ CONNESSA. FRANCOANGELI. • DISPENSE PER I CORSISTI NON-ATTENDING STUDENTS: • MANCINI P. (2002) MANUALE DI COMUNICAZIONE PUBBLICA. ROMA-BARI: LATERZA: INTRODUZIONE E CAP. 1.: INTRODUZIONE (PP. VII-XIV) E CAP 1 (PP. 3-33) • DUCCI, G. (2017). RELAZIONALITÀ CONSAPEVOLE. LA COMUNICAZIONE PUBBLICA NELLA SOCIETÀ CONNESSA. FRANCOANGELI. • CASULA C. (2008, PP. 31-61), IL MODELLO POST-BUROCRATICO, TRA MANAGEMENT E GOVERNANCE, NEL PROCESSO DI RIFORMA DELLA PUBBLICA AMMINISTRAZIONE, IN G. SANGIORGI (A CURA DI), MANAGEMENT E GOVERNANCE NELLA PUBBLICA AMMINISTRAZIONE. FRANCOANGELI [30P] • LOVARI, A., & VALENTINI, C. (2020). PUBLIC SECTOR COMMUNICATION AND SOCIAL MEDIA: OPPORTUNITIES AND LIMITS OF CURRENT POLICIES, ACTIVITIES, AND PRACTICES. THE HANDBOOK OF PUBLIC SECTOR COMMUNICATION, 315-328.

Texts

ATTENDING STUDENTS:
• MANCINI P. (2002) MANUALE DI COMUNICAZIONE PUBBLICA. ROMA-BARI: LATERZA: INTRODUZIONE E CAP. 1.: INTRODUZIONE (PP. VII-XIV) E CAP 1 (PP. 3-33)
• DUCCI, G. (2017). RELAZIONALITÀ CONSAPEVOLE. LA COMUNICAZIONE PUBBLICA NELLA SOCIETÀ CONNESSA. FRANCOANGELI.
• DISPENSE PER I CORSISTI

NON-ATTENDING STUDENTS:
• MANCINI P. (2002) MANUALE DI COMUNICAZIONE PUBBLICA. ROMA-BARI: LATERZA: INTRODUZIONE E CAP. 1.: INTRODUZIONE (PP. VII-XIV) E CAP 1 (PP. 3-33)
• DUCCI, G. (2017). RELAZIONALITÀ CONSAPEVOLE. LA COMUNICAZIONE PUBBLICA NELLA SOCIETÀ CONNESSA. FRANCOANGELI.
• CASULA C. (2008, PP. 31-61), IL MODELLO POST-BUROCRATICO, TRA MANAGEMENT E GOVERNANCE, NEL PROCESSO DI RIFORMA DELLA PUBBLICA AMMINISTRAZIONE, IN G. SANGIORGI (A CURA DI), MANAGEMENT E GOVERNANCE NELLA PUBBLICA AMMINISTRAZIONE. FRANCOANGELI [30P]
• LOVARI, A., & VALENTINI, C. (2020). PUBLIC SECTOR COMMUNICATION AND SOCIAL MEDIA: OPPORTUNITIES AND LIMITS OF CURRENT POLICIES, ACTIVITIES, AND PRACTICES. THE HANDBOOK OF PUBLIC SECTOR COMMUNICATION, 315-328.