2. Scienze della Comunicazione
  3. Teaching
  4. Course Units

WEB MARKETING

Scienze della Comunicazione WEB MARKETING

0312200118
DEPARTMENT OF POLITICAL AND COMMUNICATION SCIENCES
EQF6
COMMUNICATION SCIENCES
2022/2023



YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2019
SPRING SEMESTER
CFUHOURSACTIVITY
220EXERCISES
AGOSTINO VOLLERO T Curriculum
Objectives
THE COURSE AIMS TO OFFER THEORETICAL INSIGHTS, EXERCISES AND CASE STUDIES OF REAL ORGANIZATIONS THAT HAVE CHOSEN TO DEAL WITH DIGITAL WORLD IN ORDER TO PROPOSE THEIR SERVICES/PRODUCTS AND TO ATTRACT THEIR TARGET.

THE GOALS OF THE COURSE ARE:
1. EXPLORE HOW WEB TECHNOLOGIES ENRICH MARKETING STRATEGIES AND TACTICS;
2. STUDY THE CHANGE IN CONSUMER PURCHASING BEHAVIOR IN THE DIGITAL WORLD;
3. UNDERSTAND THE FEATURES OF WEB MARKETING AND ONLINE COMMUNICATION;
4. ANALYZE DIGITAL MARKETING STRATEGIES APPLIED TO THE DEVELOPMENT OF PIONEERING ENTREPRENEURIAL ACTORS;
5. IDENTIFY, THROUGH THE STUDY OF CASE STUDIES AND CASE HYSTORIES, THE NEW TRENDS APPLIED IN DIFFERENT BUSINESS SECTORS.
Prerequisites
CAN BE HELPFUL ATTENDING THE FOLLOWING COURSES: MANAGEMENT; MARKETING, E-COMMERCE.
Contents
PRACTICAL EXAMPLES OF WEB MARKETING
Teaching Methods
THE COURSE INVOLVES 20 HOURS OF IN CLASS LESSONS WITH PRACTICAL ACTIVITIES (2 CFU).
Verification of learning
THE ACHIEVEMENT OF MAIN GOALS OF THE COURSE IS CERTIFIED WITH THE ASSESSMENT OF A PROJECT WORK
Texts
PAPERS ARE MADE AVAILABLE IN CLASS
More Information
WEB SITE OF THE DEPARTMENT
Lessons Timetable

  BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2023-03-29]