2. Corporate Communication e Media
  3. Presentation

Presentation

Corporate Communication e Media Presentation

Length2 years
Set up according to policy2017
StatusOpen
CFU120
LanguageEnglish Italian
TypeMaster's degrees - 2 cycle degree
Interclass[LM-92] Communication
Degree class[LM-59] Advertising and communication for the public and private sectors
Access modeAutoevaluation test
LocationUNIVERSITA' DEGLI STUDI DI SALERNO - FISCIANO
DepartmentDEPARTMENT OF POLITICAL AND COMMUNICATION SCIENCES
Optional titles (to choose from following)[TSS+L2_C] ,
[TSS+L1] ,
[TSS+LM5] ,
[TS]
[TSS+LM] ,
Responsabile approvazione piani di studioALFONSO SIANO
Responsabile approvazione piani di studioFRANCESCA CONTE
Responsabile approvazione piani di studioALESSANDRO MAISTO
Responsabile approvazione piani di studioJACQUELINE AIELLO
Responsabilità mobilità studentiDANIELA VELLUTINO
PresidenteALFONSO SIANO
Access to further study.
THIS DEGREE GIVES ACCESS TO 3RD CYCLE STUDY PROGRAMMES (DOTTORATO DI RICERCA, MASTER UNIVERSITARIO DI II LIVELLO)
Professional status.
THE MASTER’S DEGREE OFFERS SKILLS RELATED TO THE JOB (ISTAT CODES)1. EXPERTS IN MANAGEMENT AND CONTROL OF PRIVATE ORGANIZATIONS – (2.5.1.2.0)INTERNAL AUDITORS, BUDGET AND CONTROL SPECIALISTS, COMMERCIAL CONTROLLERS, MANAGEMENT CONTROLLERS, PROJECT MANAGERS IN PRIVATE ORGANISATIONS IN ALL ECONOMIC SECTORS, ABLE TO CONDUCT RESEARCH, STUDIES AND EVALUATION, IN CORPORATE AREAS, OF CREATION AND DEFINITION OF PROCEDURES, OF ADMINISTRATIVE SERVICES, AND OF INSURANCE SYSTEMS OF QUALITY, FUNDAMENTAL FOR THE MANAGEMENT OF CORPORATE PERFORMANCES. 2. EXPERTS IN MARKETING IN THE SECTOR OF INFORMATION AND COMMUNICATION TECHNOLOGY - (2.5.1.5.3)CONSULTANTS IN COMPUTER TECHNOLOGIES, EXPERTS IN E-COMMERCE OR E-PROCUREMENT, MANAGERS IN THE ICT SECTOR, SPECIALISTS IN ICT SERVICES’ MARKETING, ABLE TO IMPLEMENT MARKETING STRATEGIES SET BY MANUFACTURE AND SERVICE COMPANIES IN THE ICT SECTOR, TO ASSESS THE EFFICACY OF DISTRIBUTION AND MARKETING FUNCTIONS, TO MONITOR MARKETING TACTICS AND THE DEGREE OF SATISFACTION OF THE FINAL MARKET.3. EXPERTS IN PUBLIC RELATIONS, IN IMAGE AND OTHER SIMILAR EXPERTISE - (2.5.1.6.0)EXPERTS IN PUBLIC RELATIONS AND CORPORATE COMMUNICATION, PRESS OFFICE CLERKS, IMAGE CONSULTANTS, SPOKE PERSONS OF PUBLIC ADMINISTRATIONS, ABLE TO PROMOTE PUBLIC RELATIONS AND IMAGE OF A PUBLIC ORGANIZATION, WRITING TEXTS, SELECTING AND SPREADING FAVORABLE MATERIALS, MANAGING AND SPONSORING EVENTS OF PARTICULAR IMPORTANCE AND VISIBILITY, PHILANTHROPIC ACTIVITIES CREATED FOR PEOPLE AND OTHER SIMILAR ACTIVITIES WHICH ARE NOT CONNECTED DIRECTLY TO ADVERTISING.4. EDITORS OF TEXT FOR ADVERTISING - (2.5.4.1.3)COPYWRITERS, STORYTELLERS, CLERKS OF PUBLIC AND PRIVATE ORGANISATIONS IN ALL ECONOMIC SECTORS, EXPERTS IN WRITING INFORMATIVE TEXTS AND ADVERTS OF GOODS AND SERVICES THAT HAVE TO BE SPREAD VIA JOURNALS, RADIOS, TELEVISIONS AND OTHER COMMUNICATIONAL MEDIA.
Language(s) of instruction/examination.
ITALIAN
Obiettivi formativi specifici.
THE MASTER’S DEGREE IN CORPORATE COMMUNICATION AND MEDIA ALLOW STUDENTS TO:A) ENRICH THEIR SCIENTIFIC KNOWLEDGE; THIS WILL HELP THEM IN USING THEIR SKILLS IN COMMUNICATION, IN PRIVATE AND PUBLIC SECTORS, AIMING AT APPLYING THEM IN THE CREATION OF INFORMATIONAL CAMPAIGN AT DIFFERENT LEVELS;B) DEVELOP METHODOLOGICAL CAPABILITIES USEFUL FOR MANAGING COMMUNICATION TOOLS;C) EXPLORE INFRASTRUCTURAL AND OPERATIONAL COMPONENTS, WITH A SOCIAL AND CULTURAL IMPACT, OF INFORMATION AND COMMUNICATION TECHNOLOGY, OF NEW MEDIA AND OF COMPUTER AND NETWORKING ENGINEERING;D) DEVELOP STUDIES AND RESEARCH ACTIVITIES OF COMMUNICATION AND OF NEW TECHNOLOGY APPLIED IN THE CONTEXT OF INFORMATION SYSTEM, NATIONALLY AND INTERNATIONALLY, WITH REFERENCE TO MULTIMEDIA AND DIGITAL PRODUCTION;E) ACHIEVE TECHNOLOGICAL KNOWLEDGE AND COMMUNICATION SKILLS;F) EVALUATE INFORMATIONAL PROCESS STARTING FROM THE ANALYSIS OF SPECIFIC LINGUISTIC CODES;G) APPLY COMPUTER SKILLS IN WRITING REPORTS AND IN ANALYSING DATA;H) FLUENTLY SPEAK, WRITTEN AND ORAL, ANOTHER LANGUAGE OF THE EUROPEAN UNION EXCEPT THAN ITALIAN (I.E. ENGLISH) WITH REFERENCE TO DISCIPLINARY LEXICONS.THE FULL ACHIEVEMENT OF THE PRACTICE RELATED TO THE ABOVE MENTIONED CAPABILITIES IS SET THANKS TO: A CRITICAL EXAMINATION OF TEXTS PROPOSED WITH THE AIM OF PUSHING STUDENTS TO STUDY INDIVIDUALLY THE MATERIAL PROPOSED DURING LESSONS; CASE STUDIES APPLIED BY TEACHERS; EXERCISES IN LABORATORY; BIBLIOGRAPHICAL RESEARCH AND ON THE FIELD; AND PRESENTATION OF FINAL EXAM.
  Data source ESSE3