The degree program at a glance

Guidance in Choosing

This degree program has been designed to cultivate professionals capable of effectively managing markets and equipped with a deep understanding of the unique characteristics inherent in marketing processes and activities. Additionally, the

program will guide students to become skilled in specific techniques that bolster their ability to navigate competitive environments, which are becoming increasingly complex and dynamic due to technological advancements and the digital revolution.

Specifically, this program offers a robust multidisciplinary approach that encompasses disciplines such as business management, economics, mathematics/statistics, and legal sciences, which are all viewed from a strong technological and digital

perspective.

Two curricula are offered within the Master’s Degree program, one of which is conducted entirely in English:

• Marketing and Digital Transformation
• Marketing, Service and New Technologies (English)

The brochure

The objectives of the Degree Program, its key strengths, admission procedures, all of the courses, are available in an online brochure (at the bottom of the web page) available for download and printing.