Digital Marketing | Enrollment
Digital Marketing Enrollment
NEWS
July 23, 2025: Report of the entry test for LM-77 R (Digital Marketing) held on July 22, 2025 reserved for students from EXTRA-EU countries only.
July 11, 2025: Report of the entry test for LM-77 R (Digital Marketing) held on July 09, 2025 reserved for students from EXTRA-EU countries only.
June 27, 2025: Report of the entry test for LM-77 R (Digital Marketing) held on June 26, 2025 reserved for students from EXTRA-EU countries only.
June 27, 2025: Report of the entry test for LM-77 R (Digital Marketing) held on June 26, 2025 reserved for students from EXTRA-EU countries only.
June 11, 2025: Report of the entry test for LM-77 R (Digital Marketing) held on June 10, 2025 reserved for students from EXTRA-EU countries only.
MASTER’S DEGREE PROGRAM IN DIGITAL MARKETING A.Y. 2025/2026
Type of Access
Open with verification of prerequisites.
Required Degree for Admission
To enroll in the master’s degree program in Digital Marketing, you must have earned one of the following degrees:
- Bachelor's degree, Bachelor's degree of the former Italian university system (laurea di vecchio ordinamento), three-year university diploma, or other qualification obtained abroad recognized as suitable.
- Admission to the degree program requires meeting certain curricular requirements and an assessment of personal preparation.
Curricular Requirements and Adequacy of Preparation
Enrollment in the Master's Degree program is contingent upon verification of possession of:
- curricular requirements;
- adequacy of personal preparation.
a) Curricular Requirements
- Bachelor's degree in the following classes/disciplines: L-18 - Economics and Business Management; L-33 - Economics according to Ministerial Decree 270/2004 (or corresponding classes according to Ministerial Decree 509/99 or the former Italian university system).
- If the obtained degree is in a different class/discipline, it is necessary to have completed a minimum of 90 credits (CFU/ECTS) distributed as follows within the following areas:
- 60 credits in the field of Economics – Business (from SECS-P/01 to SECS-P/13)
- 15 credits in the area of Law (IUS/01, IUS/02, IUS/04, IUS/05, IUS/07, IUS/09, IUS/10)
- 15 credits in Statistics or Mathematics (from SECS-S/01 to SECS-S/06, from MAT/01 to MAT/09).
b) Adequacy of preparation:
In order to effectively engage with the course material, students must possess foundational knowledge at the bachelor’s level in the following subject areas: business, economics, mathematics/statistics, and legal studies.
Furthermore, proficiency in the English language at least equivalent to a B1 level is required for those intending to enroll in the curriculum taught in Italian, and at least equivalent to a B2 level for those intending to access the curriculum taught in English. For both curricula, a sufficient command of the Italian language, at least equivalent to B1, is also required.
Verification Procedures for Admission Requirements
The curricular requirements and the adequacy of candidates’ initial preparation, including their English language proficiency (and Italian language proficiency for foreign candidates), are verified by means of an interview conducted by a special Committee appointed by the Didactic Council of the Course.
Admission interviews
Admission interviews are held periodically, typically in the months of September, December, and February each year. The Admission interview calendar is published well in advance on the course webpage.
The following calendar of verification tests is valid for all purposes as convocation and notification:
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from May 5, 2025 to May 12, 2025. The verification test is set on date: May 15, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from May 16, 2025 to May 26, 2025. The verification test is set on date: May 29, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from May 30, 2025 to June 06, 2025. The verification test is set on date: June 10, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from June 13, 2025 to June 23, 2025. The verification test is set on date: June 26, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from June 30, 2025 to July 07, 2025. The verification test is set on date: July 09, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from July 11, 2025 to July 18, 2025. The verification test is set on date: July 22, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from August 25, 2025 to September 05, 2025. The verification test is set on date: September 10, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from September 12, 2025 to September 19, 2025. The verification test is set on date: September 24, 2025 at 10:00 am (Communication will follow on the location of the test) | |
OPEN TO ALL STUDENTS For requests for assessment of possession of the curricular requirements and personal preparation received from September 29, 2025 to October 03, 2025. The verification test is set on date: October 08, 2025 at 10:00 am (Communication will follow on the location of the test) | |
OPEN TO ALL STUDENTS For requests for assessment of possession of the curricular requirements and personal preparation received from October 13, 2025 to October 18, 2025. The verification test is set on date: October 21, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from October 27, 2025 to November 01, 2025. The verification test is set on date: November 05, 2025 at 10:00 am (Communication will follow on the location of the test) | |
RESERVED FOR STUDENTS FROM EXTRA-EU COUNTRIES ONLY For requests for assessment of possession of the curricular requirements and personal preparation received from November 06, 2025 to November 14, 2025. The verification test is set on date: November 18, 2025 at 10:00 am (Communication will follow on the location of the test) | |
OPEN TO ALL STUDENTS For requests for assessment of possession of the curricular requirements and personal preparation received from November 24, 2025 to December 02, 2025. The verification test is set on date: December 04, 2025 at 10:00 am (Communication will follow on the location of the test) | |
OPEN TO ALL STUDENTS For requests for assessment of possession of the curricular requirements and personal preparation received from December 05, 2025 to December 12, 2025. The verification test is set on date: December 16, 2025 at 10:00 am (Communication will follow on the location of the test) | |
OPEN TO ALL STUDENTS For requests for assessment of possession of the curricular requirements and personal preparation received from December 22, 2025 to February 11, 2026. The verification test is set on date: February 16, 2026 at 10:00 am (Communication will follow on the location of the test) | |
Interested applicants must register for the Admission interviews through the Esse3 user area (https://esse3web.unisa.it/unisa/Home.do).
To apply for the assessment of curricular requirements and personal preparation, please refer to the following link: http://web.unisa.it/didattica/immatricolazioni/informazioni
The results of the admission tests are published on this webpage.
Waivers and Exemptions
Applicants who hold a Language Certification issued by Certifying Bodies recognized under current regulations at a CEFR level that is equivalent to or higher than that required for the curriculum they intend to pursue are exempt from the assessment of their English language proficiency.
Students who have already acquired an adequate number of credits in English language courses (SSD L-LIN/12) at university level or have completed a university degree that was delivered in English may also be exempt.
Other waivers (e.g., native English-speaking applicants) will be evaluated by the Admission Committee.
International student admission
For information about:
- Admission and recognition
- Incoming mobility
- Orientation, welcome, and incoming Office
